Associate Director, Marketing - Life Cycle Management/HCP Marketing

At AstraZeneca we turn ideas into life-changing medicines. Working here means thinking big and working together to make the impossible a reality. We're focused on the potential of science to address the unmet needs of patients around the world. We commit to those areas where we think we can really change the course of medicine and bring big new ideas to life. Join us as Associate Director, Marketing in Wilmington, DE for the respiratory team, where you will play a pivotal role in channeling our scientific capabilities to make a positive impact on changing patients' lives. As an Associate Director, you will be responsible for bringing Brand Strategy to realization through leadership of market research, insight and analytics, brand positioning and messaging, and integrated launch plans. You will establish strong alliances with other marketing peers across consumer/HCP, Corporate Affairs, Medical, Regulatory and Access partners. Your role will also involve leading defined work streams and brand opportunities as defined by Marketing Leaders, with accountability for the end product. You will define success metrics; monitor and identify continuous improvement opportunities. What you'll do Oversee the launch readiness and launch for future indications and LCM activities, including coordination across the cross functional team, ensuring dynamic strategic and tactical plan are built and aligned across the organization Develop and deliver disease state engagement and foundational brand campaign/plans/messages in support and preparation of new launches Strong foundational skills and experience across a range of HCP marketing activities - scientific communications, congresses, personal promotion and non personal promotion (CRM, omnichannel, etc.) Maintain strong knowledge of the clinical disease state and guidelines; confidently engage clinicians and external experts in clinical discussions to prepare for launch. Prioritize customer needs; design, refine, and articulate clear value propositions that resonate across segments. Apply the latest analytical and research techniques to deepen insights into customers, market dynamics, and competitive landscapes. Build clear, compelling brand narratives and assets that differentiate and drive preference. Participate in budget planning; manage operational spend, forecasts, and ROI to meet financial objectives. Define and track KPIs to assess customer/patient engagement and brand program effectiveness; report results and actions. Review market insights, anticipate trends, and map the patient journey using qualitative and quantitative analysis. Translate digital strategies into measurable business outcomes, tying tactics to conversion, engagement, and brand growth. Identify innovative approaches to address market challenges; contribute to the evolution of brand strategies and tactical plans. Essential for the role Bachelor's Degree 3+ yrs experience in one or a combination of : pharmaceutical, healthcare, scientific, clinical, institutional or related industry experience And / OR commercial experience Desirable for the role Experience in GI diseases, with Gastro HCPs, and/or GI specialty medicines Advanced Degree in Business, Marketing, or Science Strong presentation and negotiation skills Ability to successfully work through ambiguity Marked capability in driving work at pace, leading cross functionally, operating in ambiguity and in a matrixed environment Demonstrated Learning Agility Experience leading both HCP marketing strategy and tactics (AD level work) Experience on launches or pre-launch brands (segmentation, opportunity sizing, narrative development, disease state education campaigns, etc.) Sales Experience (sales professional, first line manager) When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world. Date Posted 27-May-2026 Closing Date 16-Jun-2026 Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form. AstraZeneca is a global, science-led, patient-focused biopharmaceutical company. We focus on discovering, developing and commercialising prescription medicines for some of the world's most serious diseases. But we are more than one of the world's leading pharmaceutical companies. At AstraZeneca, we're dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science, challenge convention and unleash your entrepreneurial spirit. To embrace differences and take bold actions to drive the change needed to meet global healthcare and sustainability challenges. There is no better place to make a difference in medicine, patients, and society. An inclusive culture where you will connect different thinking to generate new and valuable opportunities. Where you will find a commitment to lifelong learning, growth and development for all. Our Inclusion & Diversity (I&D) mission is to create an inclusive and equitable environment where people belong, using the power of our diversity to push the boundaries of science to deliver life-changing medicines to patients. Inclusion and diversity are fundamental to the success of our company, because innovation requires breakthrough ideas that only come from a diverse workforce empowered to challenge conventional thinking. We're curious about science and the advancement of knowledge. We find creative ways to approach new challenges. We're driven to make the right choices and be accountable for our actions. As an organisation centred around what makes us human, we put a big focus on people. Across our business, we want colleagues to wake up excited about their day at the office, in the field, or in the lab. Along with our purpose to bring life-changing medicines to people across the globe, we have a promise to you: to help you realise the full breadth of your potential. Here, you'll do work that has the potential to change your life and improve countless others. And, together with your team, you'll shape a culture that unites and inspires us every day. This is your life at AstraZeneca.