Marketing Director, Consumer

About the Role AstraZeneca is seeking a Marketing Director, Consumer to lead the consumer marketing strategy for BREZTRI, our inhaled respiratory therapy for COPD and Asthma. In this role you will own the consumer brand plan and drive omnichannel campaigns that build awareness and activate patients. You will partner across the organization to deliver a best-in-class, patient-centric brand experience. Key Responsibilities Own and develop the annual consumer marketing strategy and brand plan for BREZTRI, aligned to brand and franchise objectives. Lead omnichannel direct-to-consumer (DTC) campaign development across TV, digital, social, CRM, and point-of-care channels. Drive patient acquisition, activation, and adherence programs that improve the COPD and asthma patient journeys. Manage creative, media, and analytics agency partners, scopes, timelines, and the consumer marketing budget. Partner cross-functionally with HCP marketing, market access, medical, sales, and analytics to deliver an integrated brand experience. Ensure all consumer materials clear medical, regulatory, and legal (MLR) review and remain compliant. Define KPIs, measure campaign performance, and continuously optimize spend and ROI. Lead consumer insights, segmentation, and message testing to inform strategy and creative. Work with a team of marketers, fostering a high-performing, consumer-centric culture. Required Qualifications Bachelor's degree in marketing, business, life sciences, or related field; MBA preferred. 8+ years of marketing experience, including significant consumer/DTC experience in pharmaceutical or healthcare. Demonstrated success leading omnichannel and DTC campaigns from strategy through execution. Experience navigating pharmaceutical regulatory and MLR/PRC review processes. Proven people-leadership experience managing and developing marketing talent. Strong agency and budget management skills. Preferred Qualifications Respiratory or specialty/primary care brand experience. Experience growing a consumer brand in a regulated category. Familiarity with patient adherence and CRM program design. Core Competencies Strategic & consumer-centric thinking Data-driven decision making Cross-functional leadership & influence Agency & budget management Clear, compelling communication Bias for action and results What you can expect: great working atmosphere empowering you to reach your full potential, endless development opportunities and benefits like: medical & life insurance, annual bonus, education cost reimbursement, vacation. Why AstraZeneca? At AstraZeneca you will be valued. Not only for your unique contribution, skills and background, but because we recognize people are our greatest asset. Here we are dedicated to being a Great Place to Work. Thrive in an energizing environment where challenging work goes hand in hand with development. With opportunities, recognition and bright minds, there's no better place to unlock learning and build a long-term career. Most importantly, we do meaningful work that changes lives. It's our purpose that drives us, every day. Interested? Come and join our journey. The annual base pay for this position ranges from $194,126.40 - 291,189.60 USD Annual . Our positions offer eligibility for various incentives—an opportunity to receive short-term incentive bonuses, equity-based awards for salaried roles and commissions for sales roles. Benefits offered include qualified retirement programs, paid time off (i.e., vacation, holiday, and leaves), as well as health, dental, and vision coverage in accordance with the terms of the applicable plans. Date Posted 19-Jun-2026 Closing Date 24-Jun-2026 Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form. AstraZeneca is a global, science-led, patient-focused biopharmaceutical company. We focus on discovering, developing and commercialising prescription medicines for some of the world's most serious diseases. But we are more than one of the world's leading pharmaceutical companies. At AstraZeneca, we're dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science, challenge convention and unleash your entrepreneurial spirit. To embrace differences and take bold actions to drive the change needed to meet global healthcare and sustainability challenges. There is no better place to make a difference in medicine, patients, and society. An inclusive culture where you will connect different thinking to generate new and valuable opportunities. Where you will find a commitment to lifelong learning, growth and development for all. Our Inclusion & Diversity (I&D) mission is to create an inclusive and equitable environment where people belong, using the power of our diversity to push the boundaries of science to deliver life-changing medicines to patients. Inclusion and diversity are fundamental to the success of our company, because innovation requires breakthrough ideas that only come from a diverse workforce empowered to challenge conventional thinking. We're curious about science and the advancement of knowledge. We find creative ways to approach new challenges. We're driven to make the right choices and be accountable for our actions. As an organisation centred around what makes us human, we put a big focus on people. Across our business, we want colleagues to wake up excited about their day at the office, in the field, or in the lab. Along with our purpose to bring life-changing medicines to people across the globe, we have a promise to you: to help you realise the full breadth of your potential. Here, you'll do work that has the potential to change your life and improve countless others. And, together with your team, you'll shape a culture that unites and inspires us every day. This is your life at AstraZeneca.