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Marketing Manager
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Broward Center for the Performing Arts
Fort Lauderdale, FL (In Person)
Full-Time
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Job Description
Marketing Manager Broward Center for the Performing Arts
- 4.
POSITION SUMMARY
The Marketing Manager supports the Marketing Department's efforts to increase public awareness, attendance, and revenue for events, institutional programs, and initiatives at the Broward Center and its managed venues. This role develops and implements strategic marketing, advertising, and promotional campaigns in collaboration with internal teams, community partners, and external vendors. The Marketing Manager is responsible for conceptualizing, planning, and executing integrated marketing campaigns for assigned events and institutional initiatives, including paid media, social media, promotional partnerships, and grassroots marketing efforts. The position ensures marketing activities effectively engage target audiences, drive ticket sales and participation, and strengthen the organization's visibility within the community.ESSENTIAL FUNCTIONS
Develop and execute marketing plans, including but not limited to digital advertising, social media, radio, TV, print and outdoor advertising opportunities. Negotiate editorial coverage in tandem with media buys and collaborate with Public Relations Agency to secure press coverage for events. Able to understand event ticket sales, its impact on consumer demand and suggest pricing and special promotions for subscriptions, single tickets and special promotional packages, including implementation of dynamic pricing campaigns. Formulate, monitor and report key sales performance metrics and progress. Collaborate with media and community partners for all identified organizational endeavors to promote a positive image of our venues and maximize exposure. Communicate with third-party agencies and artist representatives to secure, localize, and approve advertising assets for assigned shows. Collaborate with multiple departments to understand, contribute and ensure their marketing initiatives are being executed as planned. Prepare marketing expenses and documentation for settlement procedures. Contribute to invoice retrieval, coding and processing for the marketing department. Contribute to organization and execution of institutional digital and print publications creation. Complete additional responsibilities as assigned.CORE COMPETENCIES
Customer focus- Understand the needs of the customer (internal & external) and act accordingly to create an exceptional experience. Teamwork
- Work as a collaborative member of a group contributing to the overall mission, strategies and goals. Accountability
- Take ownership for deliverables and actions and contribute value to the organization.