Director of Marketing and Advertising

Director of Marketing and Advertising Ekspert Counsel Miami, FL Job Details Full-time $180,000 - $210,000 a year 19 hours ago Benefits Health insurance Dental insurance 401(k) Paid time off Vision insurance Life insurance Qualifications Vendor relationship building Branding Legal firm experience Law office Facebook Marketing analytics Paid search marketing Multichannel marketing Full Job Description Job Summary A fast-growing nationwide law firm headquartered in Miami is seeking an experienced and strategic Director of Marketing & Advertising to lead and execute the firm's multi-channel marketing initiatives. This is a high-impact leadership role focused on driving brand growth, client acquisition, and market visibility across digital and traditional advertising platforms. The ideal candidate is data-driven, creative, and highly experienced in managing large-scale marketing campaigns within a fast-paced environment. Responsibilities Develop and oversee the firm's overall marketing and advertising strategy across digital and traditional channels. Manage and optimize paid advertising campaigns, including Google Ads, Facebook/Meta Ads, and other social media advertising platforms. Lead organic marketing initiatives, including SEO, content strategy, and brand visibility campaigns. Drive Generative Search Optimization (GSO) strategies to improve visibility across AI-powered and evolving search platforms. Oversee traditional media campaigns, including television, radio, print, billboard, and other offline advertising efforts. Analyze campaign performance metrics and prepare reporting on ROI, lead generation, and conversion performance. Collaborate with firm leadership to develop marketing strategies aligned with business growth objectives. Manage relationships with external vendors, agencies, and media partners. Oversee social media strategy, content planning, audience engagement, and paid social initiatives. Identify emerging marketing trends and opportunities to enhance the firm's competitive positioning. Ensure brand consistency across all marketing materials, campaigns, and platforms. Qualifications 5+ years of experience in digital marketing, advertising, or growth marketing leadership roles. Strong hands-on experience with Google Ads, Meta/Facebook Ads, and paid social campaign management. Experience leading organic marketing and SEO strategies. Knowledge of Generative Search Optimization (GSO) and evolving AI-driven search trends preferred. Experience managing traditional media campaigns is highly preferred. Strong analytical skills with the ability to interpret campaign data and optimize performance. Excellent leadership, communication, and project management skills. Ability to thrive in a fast-paced, high-growth environment. Legal industry experience is a plus, but not required. Compensation & Benefits Salary range: $180,000 - $210,000, depending on experience. Full-time, in-office position in Miami, FL (Monday-Friday). Opportunity to lead marketing initiatives for a rapidly growing nationwide law firm. Competitive benefits package and long-term growth potential.

Pay:

$180,000.00 - $210,000.00 per year

Benefits:

401(k) Dental insurance Health insurance Life insurance Paid time off Vision insurance

Experience:

Law office: 1 year (Required)

Work Location:

In person