Director of Marketing & Events

Director of Marketing & Events Confidential Miami, FL Job Details Full-time 17 hours ago Benefits Health insurance Dental insurance 401(k) Paid time off Vision insurance Qualifications Vendor relationship building Teamwork Bachelor's degree Attention to detail Marketing analytics Senior leadership Full Job Description Confidential -

Director of Marketing & Events Location:

Confidential Position Type:

Full-Time Reports To:

Executive Leadership Position Overview A growing wellness organization is seeking an experienced and strategic Director of Marketing & Events to lead brand development, marketing initiatives, community engagement efforts, event execution and social media presence. This individual will play a key role in elevating brand awareness, driving client growth, strengthening partnerships, and creating exceptional experiences through innovative marketing and events. The ideal candidate is both a strategic thinker and hands-on leader who thrives in a fast-paced environment, enjoys building relationships, and has a passion for wellness, hospitality, and creating meaningful experiences. Key ResponsibilitiesMarketing Leadership Develop and execute comprehensive marketing strategies aligned with organizational goals and growth objectives Lead multi-channel marketing campaigns including digital, social media, email, print, and community outreach initiatives Oversee brand positioning and ensure consistency across all communication channels Monitor market trends, competitive activity, and audience engagement to identify opportunities for growth Manage content strategy, storytelling, and messaging to strengthen brand presence Collaborate with internal teams and external vendors to create compelling marketing materials Events Develop and execute a year-round calendar of events, workshops, wellness experiences, and community initiatives Lead planning and execution of large-scale and intimate events from concept through post-event evaluation Manage event budgets, logistics, vendor relationships, sponsorships, and timelines Identify strategic partnerships that expand visibility and enhance programming opportunities Create engaging experiences that increase attendance, community involvement, and brand loyalty Social Media Content Create compelling social media content to convey the quality and diversity of wellness offerings Post daily to drive engagement and sales Stay abreast of current social media trends and incorporate into social media strategy Community & Business Development Build and maintain strong relationships with local organizations, influencers, partners, and stakeholders Identify opportunities for partnerships, collaborations, and brand expansion Represent the organization at networking events and community functions Support client acquisition and retention strategies through marketing and outreach efforts Leadership & Analytics Lead, mentor, and manage marketing and event team members and external partners Establish KPIs and evaluate campaign and event performance metrics Analyze marketing effectiveness and recommend improvements based on data and trends Oversee marketing and event budgets while ensuring strong return on investment Qualifications Bachelor's degree in Marketing, Communications, Business, Hospitality, Event Management, or related field preferred 5-8+ years of progressive marketing and event leadership experience Experience in wellness, hospitality, healthcare, luxury services, fitness, lifestyle brands, or related industries strongly preferred Strong understanding of digital marketing platforms, social media strategy, CRM systems, and marketing analytics Demonstrated success managing events and building community partnerships Exceptional project management and organizational skills Excellent communication, leadership, and interpersonal abilities Ability to manage multiple priorities in a fast-paced environment Preferred Attributes Entrepreneurial mindset with creative problem-solving abilities Passion for wellness and creating impactful experiences Strong attention to detail with high standards for execution Collaborative leadership style with the ability to inspire teams Flexible and adaptable with occasional evening or weekend event availability

Benefits:

401(k) Dental insurance Health insurance Paid time off Vision insurance

Work Location:

In person