Director of SEO Marketing & Advertising

Director of SEO Marketing (Bilingual - Spanish)

Location:

Coral Gables, FL (Onsite)

Employment Type:

Full-Time Position Overview We are seeking a strategic, results-driven Director of SEO Marketing to lead and scale enterprise-level search engine optimization initiatives for a multi-billion-dollar organization. This role will drive the vision, execution, and performance of global SEO strategies while leading a high-performing team across technical, content, and analytics functions. The ideal candidate is both a strategic leader and hands-on expert , fluent in Spanish and English , with a proven track record of delivering measurable organic growth in complex, large-scale environments. Key Responsibilities Strategy & Leadership Develop and execute a comprehensive enterprise SEO marketing strategy aligned with business objectives and revenue goals Lead, mentor, and scale a cross-functional SEO team , driving accountability and performance Partner with executive leadership and marketing teams to integrate SEO into broader digital marketing initiatives Technical & Content Optimization Oversee technical SEO including site architecture, indexing, crawlability, schema, and performance optimization Drive SEO-driven content strategy to increase rankings, traffic, and engagement Ensure SEO best practices are implemented across all digital assets, including multilingual and international sites Analytics & Performance Own key

SEO KPIs:

organic traffic, keyword rankings, conversions, and revenue impact Leverage tools such as Google Analytics, Search Console, SEMrush, and Ahrefs to monitor and optimize performance Provide executive-level reporting and actionable insights Global & Multilingual SEO Lead Spanish-language SEO marketing initiatives , ensuring proper localization and cultural relevance Manage international SEO strategies including hreflang and regional optimization Cross-Functional Collaboration Align SEO efforts with paid media, content marketing, and UX teams to maximize performance Work closely with engineering and product teams to implement SEO improvements Stay current on algorithm updates and emerging search trends Required Qualifications 8-12+ years of SEO/SEO marketing experience , including enterprise-level environments 3-5+ years managing and leading high-performing teams Fluency in Spanish and English (written and verbal) Demonstrated success driving organic growth at scale Deep expertise in technical SEO, on-page optimization, and content strategy Strong analytical mindset with advanced knowledge of SEO tools and platforms Excellent communication skills with the ability to influence senior stakeholders Preferred Qualifications Experience within a multi-billion-dollar or global organization Background in international and multilingual SEO marketing Working knowledge of HTML/CSS and CMS platforms Experience integrating SEO into full-funnel digital marketing strategies What We Offer Opportunity to lead SEO marketing for a large-scale, industry-leading organization High-impact role with direct influence on revenue and growth Collaborative and innovation-focused environment Competitive compensation and comprehensive benefits Work Environment This is an onsite role based in Coral Gables, Florida , requiring in-office collaboration with cross-functional teams.