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Senior Marketing Manager
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Sunflower Digital Media
Orlando, FL (In Person)
$70,424 Salary, Full-Time
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Job Description
Senior Marketing Manager Sunflower Digital Media Orlando, FL Job Details Full-time $63,896.52 - $76,950.65 a year 16 hours ago Benefits Health savings account Health insurance Dental insurance 401(k) Vision insurance Life insurance Qualifications Social media advertising campaigns Website activity analysis Teamwork Media sales Managing marketing teams Managing marketing project budgets WordPress Collaboration Marketing company internal data Leading organic search traffic initiatives Digital marketing budget management Print media campaign management SEM campaigns E-commerce Graphic design B2B business model Graphic design software Content marketing SEO projects Leading team collaboration initiatives Data-driven problem-solving Sales strategy Managing projects Facebook Marketing analytics Data analytics tools Team motivation (leadership skill) HTML Copywriting Paid search advertising campaigns Full Job Description Job Overview We are seeking an energetic and strategic Senior Marketing Manager to lead our marketing initiatives and drive brand growth across multiple channels. In this pivotal role, you will develop and execute comprehensive marketing strategies that elevate our market presence, engage target audiences, and accelerate business growth. Your expertise in digital marketing, content creation, and multichannel campaigns will be essential to transforming our brand's reach and impact. This position offers an exciting opportunity to shape innovative marketing solutions in a dynamic environment, ensuring our brand remains competitive and compelling in the marketplace. Duties Develop and implement integrated marketing strategies that align with business goals, focusing on multichannel marketing including digital, social media, print, and e-commerce platforms Lead content marketing efforts by creating compelling copy, overseeing content calendars, and ensuring messaging consistency across all channels Manage SEO initiatives to improve organic search rankings and increase website traffic using tools like Google Analytics and WordPress Oversee advertising campaigns across platforms such as Facebook Advertising, Google AdWords, and other digital advertising sales channels Utilize marketing automation tools to streamline campaigns, nurture leads, and optimize performance marketing efforts Conduct market research to identify trends, customer needs, and competitive insights to inform strategic planning Collaborate with product management teams to develop go-to-market strategies for new products or services Monitor campaign performance metrics regularly, analyze data for insights, and adjust tactics to maximize ROI Manage budgets effectively while coordinating creative assets using Adobe Creative Suite for impactful visual content Foster team collaboration with cross-functional departments including sales, product development, and creative teams Requirements Proven experience in digital marketing, performance marketing, and B2B marketing with a strong emphasis on multichannel campaigns Expertise in SEO, social media marketing, content marketing, email marketing, and print advertising Proficiency with Adobe Creative Suite (Photoshop, Illustrator), WordPress, HTML basics, Google Analytics, Google AdWords, Facebook Advertising tools and marketing automation platforms Strong copywriting skills with the ability to craft persuasive messaging tailored to different audiences Demonstrated success in managing advertising sales initiatives and developing effective sales strategies Experience with e-commerce platforms and product management processes is highly desirable Excellent research skills coupled with analytical thinking to interpret data insights for strategic decision-making Ability to manage budgets efficiently while delivering measurable results in performance marketing campaigns Strong leadership skills with the ability to motivate teams and coordinate multiple projects simultaneously Join us as a Senior Marketing Manager if you're passionate about crafting innovative marketing solutions that make a real impact! Bring your expertise in digital strategy, creative content development, and data-driven decision-making to help us elevate our brand presence worldwide.