Manager,Marketing

Manager,Marketing Plantation, FL Job Details Full-time 1 day ago Qualifications Project team coordination Master's degree in business administration Production design Operations management Bachelor's degree in communications Achieving HIPAA compliance Vendor management Marketing Maintaining patient confidentiality Digital asset management Event planning HIPAA Logistics Process improvement Project timeline management Digital marketing budget management Improving operational efficiency Event vendor coordination ROI Bachelor's degree in business administration Bachelor's degree in marketing Team development Hiring Key Performance Indicators Supervising experience Sponsorships Bachelor's degree Mentoring Vendor relationship management Communications Business Administration Brand awareness campaigns Media buying and planning Media campaign optimization Marketing operations Senior level Negotiated pricing Strategic partnerships Cross-functional collaboration Business Master of Business Administration Production scheduling 2 years Communication skills Project scheduling Cross-functional communication Operational budget management Campaign performance reporting Managing media, arts or design teams Staff development Marketing collateral creation Full Job Description

PRIMARY FUNCTION

The Marketing Manager is a key marketing operations leader at Pediatric Associates Family of Companies (PAFC), responsible for managing day-to-day marketing execution across creative design, signage, direct media buys, events, and partnerships. This role sits at the intersection of brand execution, marketing operations, and cross-functional coordination. The Marketing Manager oversees the Creative Manager and Community Engagement and Events Coordinator, ensuring all production design, in-clinic signage, marketing collateral, event activations, and partnership programs meet brand standards and deliver against enterprise marketing objectives. This leader owns media buying relationships for direct buys (out-of-home, print, radio, local digital) and is accountable for efficient budget management and measurable campaign performance across these channels. This role coordinates cross-functional workflows between digital marketing, content, and creative teams, supporting campaign planning, project management, and marketing process optimization. The Marketing Manager serves as the operational hub of the marketing agency team, ensuring timely delivery of marketing assets and initiatives, and directly reports to the Senior Director of Marketing Agency.

ESSENTIAL DUTIES AND RESPONSIBILITIES

This list may not include all of the duties that may be assigned. Manage and oversee the Creative Manager and Community Engagement and Events Coordinator, providing direction, mentorship, and performance management to ensure high-quality output and professional development. Lead all production design operations, ensuring marketing collateral, patient-facing materials, presentations, and campaign assets are delivered on time, on brand, and to a high standard of quality. Own the enterprise signage program, managing the design, production, installation, and maintenance of in-clinic signage, wayfinding, exterior signage, and branded environmental elements across all PAFC locations. Coordinate signage transitions during brand consolidation, working with regional marketing managers and practice operations to ensure timely and consistent visual identity rollout at acquired locations. Own direct media buying relationships and planning for out-of-home, print, radio, and local digital channels, negotiating rates, managing insertion orders, and tracking performance. Develop and manage the direct media buy budget, ensuring efficient allocation across markets and channels with clear ROI tracking and optimization. Coordinate with regional marketing managers on market-specific media needs, ensuring media plans align with local acquisition priorities and competitive dynamics. Support planning and execution of corporate partnerships, sponsorship activations, and event programs that build brand awareness and support patient acquisition goals across PAFC markets. Coordinate cross-functional marketing workflows between digital marketing, content, creative, and regional teams, serving as the operational hub for campaign execution and asset delivery. Manage marketing project timelines, production calendars, and deliverable tracking to ensure on-time execution of campaigns and initiatives. Develop and maintain a centralized marketing asset library, including templates, brand-approved collateral, signage specifications, and event toolkits for use by regional and practice-level teams. Support marketing process optimization by identifying workflow bottlenecks, standardizing repeatable processes, and improving cross-team coordination. Track and report on performance metrics across creative production, signage, media buys, and events, providing insights and recommendations to the Senior Director of Marketing Agency.

SUPERVISORY RESPONSIBILITIES

Directly manages the Creative Manager (Jaren Davis) and Community Engagement and Events Coordinator (Yulissa Matute). Responsible for hiring, coaching, performance management, and development of direct reports. Coordinates with external media vendors, event partners, and signage production vendors.

QUALIFICATIONS EDUCATION

Bachelor's degree in Marketing, Communications, Business Administration, or a related field required. Master's degree (MBA or related discipline) preferred but not required. Healthcare marketing experience preferred.

EXPERIENCE

Minimum 5-7 years of progressive marketing experience with responsibility for creative production, media buying, events, or marketing operations required. 2+ years of direct people management experience, including coaching, performance management, and talent development of creative and events professionals required. Demonstrated experience managing direct media buys across out-of-home, print, radio, and/or local digital channels, including vendor negotiation, budget management, and performance tracking. Proven track record managing cross-functional marketing workflows, production timelines, and multiple concurrent projects in a fast-paced environment. Experience overseeing signage programs, branded environments, or physical marketing collateral production across multi-location organizations preferred. Experience planning and executing corporate events, sponsorships, and community partnership activations with measurable outcomes.

KNOWLEDGE, SKILLS AND ABILITIES

Strong project management skills with the ability to manage multiple workstreams, competing priorities, and tight deadlines simultaneously. Excellent communication and coordination skills with the ability to work across creative, digital, regional, and operational teams in a matrixed organization. Strong understanding of creative production workflows, print and digital design specifications, and brand standards enforcement. Working knowledge of media buying processes, rate negotiation, insertion orders, and campaign performance measurement across traditional and local digital channels. Event planning and logistics experience, including vendor management, budget tracking, sponsorship activation, and post-event analysis. Familiarity with healthcare marketing regulatory requirements, including HIPAA compliance as it relates to patient-facing materials and advertising.

TYPICAL WORKING CONDITIONS

Full time remote/telework

OTHER PHYSICAL REQUIREMENTS

Vision Sense of sound Sense of touch

PERFORMANCE REQUIREMENTS

Adhere to all organizational information security policies and protect all sensitive information including but not limited to ePHI and PHI (Protected Health Information) in accordance with organizational policy, Federal, State, and local regulations. The foregoing description is not intended and should not be construed to be an exhaustive list of all responsibilities, skills, efforts or working conditions associated with the job. It is intended to be an accurate reflection of the general nature of level of the job.

Location:

Pediatric Associates •

Marketing Schedule:

Full Time, Days