Director of Content

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Job:

The Director of Content is a strategic and creative leader responsible for developing, executing and producing a cohesive content vision across all Turnberry properties and social platforms. This role oversees the full content lifecycle, with a strong emphasis on planning, producing, and directing high-impact photo and video shoots that bring each property's brand to life. This individual will lead content strategy across channels, ensuring consistency, quality, and performance while managing a steady cadence of content that drives engagement, brand awareness, and traffic. The Director of Content will also manage and mentor a team of content creators, providing day-to-day direction, creative feedback, workload prioritization, and support to ensure content is executed efficiently and aligned with brand standards.

What You Do:

Content Strategy & Planning

• Develop and execute a comprehensive content strategy across all Turnberry properties and social media platforms
• Build and manage forward-looking content calendars aligned with campaigns, activations, and seasonal priorities
• Translate marketing objectives into compelling, platform-specific content plans
• Partner closely with agency relationships to align external creative support, campaign needs, production timelines, and content deliverables with overall brand and business priorities Content Production & Shoot Direction
• Own the planning and execution of all content shoots across properties (photo, video, social-first content)
• Create detailed shoot plans including concepts, shot lists, location planning, talent coordination, and timelines
• Direct on-site shoots, providing creative direction to ensure content aligns with brand standards and vision
• Partner with internal teams, property teams, and external vendors (photographers, videographers, stylists, talent) to deliver high-quality content
• Collaborate with external agency partners to brief creative needs, coordinate production support, review deliverables, and ensure agency output aligns with Turnberry's brand standards and content goals Creative Leadership
• Establish and maintain a strong, cohesive visual identity across all brands and platforms
• Ensure all content is elevated, on-brand, and aligned with luxury/lifestyle positioning
• Provide creative direction and feedback to internal teams and external partners Team Leadership & Content Creator Management
• Manage, coach, and develop a team of two content creators responsible for capturing, editing, and producing content across properties and platforms
• Assign priorities, review work, and provide clear creative direction to ensure content is timely, polished, on-brand, and aligned with campaign objectives
• Establish team workflows, production expectations, and feedback rhythms to support consistency, accountability, and high-quality execution Cross-Property Collaboration
• Partner with marketing teams across all properties to identify content opportunities, key moments, and storytelling angles
• Ensure consistent execution while tailoring content to each property's unique audience and positioning Performance & Optimization
• Track and analyze content performance across platforms (engagement, reach, growth, etc.)
• Use insights to refine content strategy, optimize performance, and inform future shoots
• Stay ahead of social trends, formats, and platform updates to ensure content remains current and competitive Organization & Asset Management
• Oversee organization and management of content libraries and digital assets
• Ensure all content is properly archived, tagged, and accessible for ongoing use This does not imply that the listed duties are the only responsibilities to be performed by the employee in this position.

Employees may be required to carry out other job-related tasks assigned by their supervisor or management.