Director of Marketing

Director of Marketing Chetu Inc. - 4.1 Sunrise, FL Job Details Full-time $100,000 - $120,000 a year 3 days ago Benefits Health insurance 401(k) matching Qualifications Performance dashboard reports Revenue growth Looker Statistics Dashboard development Master's degree in business administration Power BI Strategic management Data visualization software proficiency Machine learning/AI-based analysis Data reporting Marketing strategy development Marketing mix modeling Tableau ROI 8 years Google Data Analytics Certificate Team development Customer segmentation Bachelor's degree Attribution modeling Team management Decision making Statistical modeling Mentoring Forecasting Media budget management Conversion optimization Marketing analytics Data analytics tools Media campaign optimization Senior level SaaS AI Cross-functional collaboration Master of Business Administration Leadership Data-driven decision making Customer acquisition Cross-functional communication Campaign performance reporting

Full Job Description Company Overview:

Founded in 2000, Chetu is a global software development solutions and support services provider. Chetu's specialized technology and industry experts serve startups, SMBs, and Fortune 5000 companies with an unparalleled software delivery model tailored to client needs. Along with its expert engineering and project management teams, Chetu maintains robust in-house marketing and sales organizations. Headquartered in Sunrise, Florida, Chetu operates multiple locations across the U.S. and internationally.

Marketing Director Summary:

Chetu is seeking a highly analytical, full-time Marketing Director to lead its data-driven marketing strategy and performance optimization efforts. This role is responsible for overseeing the entire marketing funnel, leveraging advanced analytics, statistical modeling, and marketing science to drive revenue growth, customer acquisition, and pipeline efficiency. The Marketing Director will develop and execute a comprehensive marketing analytics strategy aligned with long-term business objectives. This leader will transform complex data into actionable insights, guiding cross-channel campaign performance and ensuring marketing investments deliver measurable ROI. The ideal candidate is both strategically minded and analytically rigorous, with proven experience leading marketing teams in high-performance, KPI-driven environments.

Key Responsibilities:

Strategic Data Leadership Develop and execute a comprehensive marketing analytics strategy aligned with business growth objectives Lead data-driven decision-making across the full marketing funnel Build frameworks to measure, analyze, and optimize marketing performance at scale Performance Optimization Lead cross-channel campaign analysis to define KPIs and measure ROI Optimize media spend and allocation based on performance insights Improve pipeline velocity through continuous testing and optimization strategies Marketing Science & Advanced Analytics Apply Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), and Customer Lifetime Value (CLV) analysis Develop predictive models to forecast campaign and revenue performance Leverage statistical modeling to improve targeting, segmentation, and conversion rates Data Storytelling & Executive Reporting Translate complex datasets into clear, compelling executive-level insights Build dashboards and visualization tools using BI platforms (Tableau, Power BI, Looker) Present performance insights and strategic recommendations to senior leadership Team Leadership Lead, mentor, and develop a multidisciplinary marketing analytics and performance team Foster a high-performance, data-driven culture across marketing functions Collaborate with cross-functional teams including

Sales, Product, and Engineering Requirements:

8-10+ years of experience in marketing, analytics, or performance marketing 3-5+ years in a leadership or management role Bachelor's degree required; MBA preferred Strong hands-on experience with GA4 or similar analytics platforms Proficiency in BI tools such as Tableau, Power BI, or Looker Deep knowledge of MTA, MMM, CLV, and marketing performance frameworks Strong understanding of predictive analytics and marketing science Proven ability to communicate complex technical insights to non-technical stakeholders Experience managing and developing high-performing teams Strong strategic thinking with execution-oriented mindset

Preferred Qualifications:

Experience applying AI and machine learning in marketing environments Background in B2B SaaS or subscription-based business models Experience improving pipeline velocity through analytics-driven marketing Industry certifications such as Google Data Analytics or similar credentials

What We Offer:

Swift growth opportunities from both financial and career perspectives Competitive compensation package with performance-based incentives High-impact role with visibility across executive leadership Opportunity to shape marketing strategy for a $100M+ global technology company Collaborative, fast-paced, data-driven environment 100% paid medical insurance Paid vacation and time off 401(k) retirement savings with company match Charitable contribution and matching programs Long-term company stability with over two decades of growth

Job Type:

Full-time Pay:

$100,000.00 - $120,000.00 per year

Work Location:

In person