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Marketing Director
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DeKalb County, GA
Decatur, GA (In Person)
$70,562 Salary, Full-Time
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Job Description
Marketing Director DeKalb County, GA - 3.5 Decatur, GA Job Details Part-time | Full-time $62,468.48 - $75,230.85 a year 22 hours ago Qualifications Social media advertising campaigns Marketing design Website activity analysis Marketing ROI (MROI) improvement Website maintenance Market research projects Website management Basic graphic design principles Customer retention strategy Managing marketing teams CSS WordPress Web development Market trends analysis Content writing Email marketing strategy development Leading organic search traffic initiatives Digital brand management Marketing strategy development E-commerce Lead Conversion SQL B2B business model JavaScript Graphic design software Marketing automation systems implementation Customer engagement Image content creation Conversion optimization Leading team collaboration initiatives Full Job Description Overview We are seeking an energetic and visionary Marketing Director to lead our marketing strategy and drive brand growth across multiple channels. In this pivotal role, you will craft innovative campaigns, oversee digital marketing initiatives, and harness data-driven insights to maximize our market presence. Your leadership will inspire teams to deliver compelling content and impactful marketing solutions that resonate with our target audiences. This is an exciting opportunity for a dynamic professional eager to shape the future of a thriving organization through strategic marketing excellence. Duties Develop and execute comprehensive marketing strategies that align with organizational goals, emphasizing digital channels such as social media, email marketing, and paid advertising Lead content creation efforts, including copywriting, graphic design, and multimedia production using tools like Adobe Creative Suite and Photoshop Manage and optimize marketing campaigns across platforms including Google Ads, Facebook Advertising, and SEO to boost visibility and conversions Utilize SEO tools, keyword research, and analytics platforms like Google Analytics to monitor performance, identify opportunities, and refine strategies for maximum ROI Oversee website management using content management systems like WordPress and ensure site optimization through HTML, CSS, JavaScript, and performance marketing techniques Implement marketing automation tools to streamline campaigns, nurture leads, and enhance customer engagement in B2B and e-commerce environments Conduct market research to identify trends, analyze competitors, and inform targeted marketing efforts that support business growth Collaborate with cross-functional teams to develop integrated campaigns that leverage social media management tools and align with overall branding objectives Experience Looking for someone with hands on experience, running and finishing marketing strategies and years of marketing Proven track record of leading successful digital marketing campaigns with a focus on SEO, SEM, Google AdWords, and conversion optimization Extensive experience in content creation, copywriting, graphic design, and managing content management systems such as WordPress Strong proficiency in analytics tools including Google Analytics and experience interpreting data to inform strategic decisions Hands-on knowledge of social media marketing platforms like Facebook Advertising and social media management tools Familiarity with HTML, CSS, JavaScript, SQL for website optimization and performance enhancement Demonstrated ability to manage multi-channel marketing automation platforms for lead nurturing and customer retention Experience in B2B marketing environments with a focus on e-commerce or digital sales channels is highly desirable Join us as our Marketing Director to lead innovative initiatives that elevate our brand presence! Bring your expertise in digital marketing tools—SEO tools, Google Ads, analytics platforms—and your passion for creating compelling content. Your leadership will inspire teams to achieve extraordinary results while shaping the future of our organization's growth.