Marketing Manager

Marketing Manager

VERO BIOTECH INC - 3.2

Sandy Springs, GA Job Details Full-time 19 hours ago Qualifications Vendor relationship building Bachelor's degree Full Job Description The Marketing Manager will support the development and execution of strategic marketing initiatives to drive company growth, product commercialization, and brand positioning within the biotech/medical device marketplace. This role is responsible for executing marketing programs across product marketing, digital campaigns, and demand generation while collaborating cross-functionally with Sales, R D, Clinical, Regulatory, and leadership teams. Essential Duties and Responsibilities Strategic Marketing Leadership Develop and execute integrated marketing strategies aligned with business objectives Build annual marketing plans, budgets, and KPIs Identify market opportunities and competitive positioning strategies Drive brand awareness and corporate positioning Product & Commercial Marketing Lead go-to-market and commercialization strategies Develop product positioning and messaging Support product launches and lifecycle marketing Translate scientific and technical data into customer-facing value propositions Digital & Demand Generation Oversee digital marketing strategy including: Website optimization SEO/SEM Email campaigns Social media Marketing automation Drive lead generation and pipeline growth initiatives Monitor campaign performance and

ROI Market Intelligence Conduct:

Competitive analysis Market research Customer insights Industry trend monitoring Provide commercial intelligence to executive leadership Cross-Functional Collaboration Partner with: Sales Clinical Regulatory Medical Affairs Product Development Ensure marketing materials meet regulatory and compliance requirements Team Leadership Build and lead internal marketing team and external agencies Mentor and develop marketing talent Manage vendors and agency relationships Education Bachelor's degree in Marketing, Business, Life Sciences, or related field required MBA preferred Experience 4 - 7+ years of progressive marketing experience 3 - 5+ years in biotech, medical device, diagnostics, or life sciences preferred Experience with commercialization and product launches strongly preferred Experience managing marketing budgets and teams Knowledge, Skills & Abilities Strategic marketing planning Product marketing and positioning Scientific/technical communication Digital marketing and analytics CRM and marketing automation platforms Strong executive communication and presentation skills Ability to work in fast-paced, growth-oriented environments Preferred Experience (Biotech-Specific) Biotech, diagnostics, molecular testing, or medical device experience Experience marketing regulated products Knowledge of FDA and promotional compliance considerations B2B healthcare and physician/lab marketing experience