Marketer

About Visiting Angels:

Visiting Angels Home Care is the leading provider of in-home caregiving services dedicated to improving the lives of seniors and individuals with disabilities. We offer compassionate, personalized care that allows our clients to maintain their independence while living comfortably at home. Our mission is to provide exceptional care and support that enhances the quality of life for those we serve.

Job Summary:

We are seeking a talented and results-driven Marketer to join our team at Visiting Angels Home Care. The Marketer will be responsible for developing and executing comprehensive marketing strategies in Cedar Rapids that enhance our brand's presence, generate leads, and foster community relationships. This role is ideal for a seasoned marketing professional with a passion for making a difference in the lives of seniors and their families.

Key Responsibilities:

Develop and Implement Marketing Strategy:

Create and execute a strategic marketing plan to promote Visiting Angels Home Care's services. Identify and target key demographics to generate quality leads and referrals. Continuously evaluate and adapt marketing strategies to ensure effectiveness and ROI.

Brand Management:

Maintain and enhance the Visiting Angels Home Care brand by ensuring consistency and alignment across all marketing materials. Develop and maintain brand guidelines for internal and external use.

Community Engagement:

Build and maintain strong relationships with healthcare providers, senior living communities, and other relevant stakeholders. Represent Visiting Angels Home Care at local events, workshops, and conferences.

Office:

Assist with caregiver onboarding and scheduling as needed. Assist with answering and responding to lead calls. Rotating on-call responsibilities on nights and weekends

Performance Analysis:

Regularly analyze marketing performance and generate reports to assess the effectiveness of various campaigns. Use data-driven insights to make informed decisions and optimize marketing strategies.

Qualifications:

Proven experience in marketing and a track record of successful campaigns. Strong understanding of the healthcare or home care industry is a plus. Excellent communication and interpersonal skills. Creative thinking and problem-solving abilities. Ability to work independently and collaboratively with cross-functional teams. Join Visiting Angels and help us continue our mission to provide exceptional care and support to those in need while building a strong and reputable brand in the home care industry.

Job Type:

Full-time Pay:

$40,000.00 - $45,000.00 per year

Benefits:

Dental insurance Health insurance Paid time off Vision insurance

Work Location:

In person