Marketing Manager

Marketing Manager Position Overview Forza is seeking a results-driven Marketing Manager to lead demand generation, brand awareness, and sales support initiatives across primarily B2B channels, with additional support for retail and direct-to-consumer efforts. This role partners closely with Sales, Product Marketing, Design, and external agencies to execute integrated, multi-channel marketing campaigns that drive growth and engagement. Key Responsibilities Plan and execute integrated marketing campaigns across social media, email, and web Manage content calendars and oversee social media presence, engagement, and growth Develop targeted lead generation campaigns in collaboration with the Sales team Create and publish blog content while supporting SEO strategy and performance Produce monthly email campaigns and quarterly newsletters Support product launches with campaign assets and go-to-market materials Track, analyze, and report on campaign performance with actionable insights Maintain brand consistency across all channels and materials Utilize AI and modern marketing tools to improve content quality and efficiency Qualifications Bachelor's degree or equivalent experience 2+ years of professional marketing experience Strong content creation and copywriting skills (social, email, blogs) Experience with digital marketing tools (CRM/email platforms, analytics, social media tools) Familiarity with SEO and website content management Working knowledge of design tools (Adobe Creative Suite, Canva, etc.) Experience using AI tools to enhance marketing workflows Strong organizational and project management skills Key Skills Campaign strategy and execution Data analysis and performance tracking Cross-functional collaboration Brand management Adaptability in a fast-paced environment Success Metrics Growth in marketing-qualified leads (MQLs) Campaign performance and ROI Social media engagement and audience growth Website traffic and SEO performance On-time execution of marketing initiatives Why Forza Join a collaborative, fast-growing team focused on innovation, efficiency, and measurable results. At Forza, you'll have the opportunity to make a direct impact on brand growth while leveraging modern tools and strategies.

Pay:

$55,000.00 - $75,000.00 per year

Benefits:

401(k) Dental insurance Health insurance Vision insurance

Work Location:

In person