Director- Customer Marketing

Director- Customer Marketing Van-Wall Equipment, Inc. - 4.0 Urbandale, IA Job Details 18 hours ago Qualifications Marketing project management SEO campaigns Marketing automation tools Data visualization software proficiency Managing marketing teams Market segmentation (product management technique) Business intelligence report generation Customer segmentation analysis SEM campaigns Client database systems Collaboration with product development teams Business intelligence tools Bachelor's degree Technology management Loyalty programs Relationship management Leading team collaboration initiatives Data-driven problem-solving Managing projects Marketing analytics A/B testing CRM system proficiency Database marketing Cross-functional team management Paid search marketing Data analytics technologies Cross-functional communication Paid search advertising campaigns Full Job Description Position Summary The Director of Customer Marketing is responsible for leading the strategy, development, and execution of customer-focused marketing initiatives that strengthen engagement, enhance satisfaction, and drive long-term value. This role oversees customer database development, segmentation strategy, direct marketing programs, and cross-channel campaign execution to support growth across all products and services. Essential Duties and Responsibilities Lead the development, optimization, and governance of the customer database to support targeted marketing and relationship management efforts. Drive customer segmentation strategies and assign customer groups to relationship Develop the annual customer marketing strategy and initiative calendar across all product and service lines. Facilitate internal communication and alignment of customer marketing plans across cross-functional teams. Create and manage strategies to enhance customer satisfaction and retention, including satisfaction follow-up programs, warranty penetration initiatives, subscription renewals, and lifecycle communications. Oversee the creation of communication strategies, messaging frameworks, and digital/creative assets to support direct marketing campaigns. Ensure campaigns are integrated with the company website, paid media efforts (including SEM), and relevant third-party platforms to maximize reach and effectiveness Establish clear goals and success metrics for all campaigns. Analyze and report performance results at the product, customer segment, and campaign levels, providing insights and recommendations for continuous improvement. Position Qualifications Bachelor's degree in marketing, Business Administration, Communications, or a related field is required. Master's degree in marketing, Business Analytics, or a related discipline is preferred. Minimum of 8 years of progressive experience in customer marketing, CRM strategy, direct marketing, or related disciplines. Experience in industries with complex customer lifecycles (e.g., manufacturing, technology, subscription-based services). Proven leadership experience, including building, engaging, and leading teams and subsequent cross-functional initiatives. Strong expertise in customer segmentation, lifecycle marketing, and database-driven marketing strategies. Demonstrated success in building and managing multi-channel direct marketing campaigns. Hands-on experience with CRM systems, marketing automation platforms, and customer analytics tools. Analytical mindset with the ability to translate data into actionable insights. Excellent communication, collaboration, and presentation skills. Strong organizational and project management capabilities. Proficiency with advanced analytics or BI tools (e.g., Power BI, Tableau, SQL). Experience managing marketing technology ecosystems, including CRM integration and data hygiene practices. Background in developing customer loyalty, retention, or rewards programs. Familiarity with A/B testing, personalization engines, and customer journey optimization. Strong understanding of SEO/SEM and digital advertising strategies. Demonstrated ability to partner with product, sales, and customer service teams to create unified customer engagement strategies. Must exemplify Van Wall's values of Courtesy, Integrity, Innovation, and Respect.