Digital Marketing Manager

Description We are looking for an experienced Digital Marketing Manager to join our team in Edwardsville, Illinois. In this role, you will play a key part in shaping our digital strategy, optimizing marketing performance, and driving data-driven growth initiatives. Reporting directly to the Chief Marketing Officer, this position offers a unique opportunity to influence membership growth and enhance brand visibility through innovative digital campaigns.

Responsibilities:

• Lead the development and execution of digital performance strategies, serving as the primary analytics partner to the Chief Marketing Officer.
• Manage and oversee paid media campaigns through collaboration with external agency partners, ensuring optimal performance and efficiency.
• Develop and present clear, actionable insights from marketing analytics and campaign data to guide leadership decisions.
• Oversee the utilization and optimization of the marketing technology stack to support comprehensive omnichannel campaigns.
• Collaborate with internal teams to enhance landing pages, user experiences, and conversion funnels for improved outcomes.
• Monitor and manage digital campaign budgets, ensuring cost-effective allocation of resources and maximizing return on investment.
• Stay informed about the latest trends in digital marketing, analytics platforms, and industry best practices to maintain a competitive edge.
• Ensure seamless integration of paid and organic media strategies to enhance overall campaign effectiveness.
• Evaluate and manage external vendors and technology solutions to support strategic marketing objectives. Requirements
• A minimum of 5 years of progressive experience in digital marketing with a strong focus on strategy, performance, and analytics.
• Proficiency in digital analytics, including dashboard creation, reporting, and data-driven decision-making.
• Hands-on experience with analytics tools such as Arkalytics or similar platforms to drive marketing optimization.
• Demonstrated success in managing external vendors and agencies while leading paid media strategies.
• Familiarity with marketing technology stacks and their application to drive omnichannel performance.
• Expertise in paid and organic media strategies, including Google Ads, social media, and SEO.
• Strong ability to work collaboratively in a cross-functional environment while maintaining ownership of digital initiatives.
• Experience in financial services or regulated industries is a plus but not required.

Innovation starts with people.® Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. Our specialized recruiting professionals apply their expertise and utilize our proprietary AI to find you great job matches faster. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .