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Associate Director, Payer Marketing & Strategy- HCV
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AbbVie
Mettawa, IL (In Person)
Full-Time
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Job Description
Company DescriptionAbout AbbVieAbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.
Job DescriptionThe Associate Director, U.S Payer Marketing is responsible for driving market access marketing and pricing strategy for MAVYRET across all payer channels (e.g. Commercial, Medicare, Medicaid, Government and DOC) with key focus / emphasis on the Medicaid channel. This individual will be required to effectively orchestrate communication and alignment across US Market Access channel teams as well as serve as the subject matter expert for the MAVYRET Integrated Brand Team. The person will need to leverage data, analytics and strong strategic mind-set in all aspects of running the marketing component of the business. Provides positive leadership and influences cultural alignment with US Market Access' ambitious cultural vision.
Major responsibilities include (but are not limited to):
Develop payer positioning and pricing strategy for MAVYRET across all payer channelsFormulate and adjust Market Access business plans and actions to achieve HCV Franchise business and financial market access objectives and goals.
Ensure Market Access strategic alignment and business priorities.
Lead Payer Value Propositions throughout the brand lifecycle by collaborative leadership on HEOR and RWE needs, gaps, and prioritiesProactively monitor and engage on government and/or payer policy that has the potential to affect access to AbbVie's HCV franchise.
Focus on and triangulate market dynamics, constituents' needs, and business priorities to determine best, market-advantaged course of action.
Effectively communicate and drive strategic alignment across multiple stakeholders and leadership teams such as the Market Access Leadership Team, Brand Team, Account Management teams, HEOR, MOSL, MPS, Medical, APEX, Finance, Contracting, Pricing, Forecasting, Sales, and Government Affairs/Advocacy teams.
Encourage and demonstrate an enterprise approach through best practice, curiosity, learning, and sharing.
Demonstrate a "One AbbVie" mindset and perspective in all strategies.
QualificationsBachelor's Degree requiredDemonstrated team leadershipMarket Access and Marketing experience preferredPricing and Contracting experience preferredCustomer centric mindsetStrong communication skillsDemonstrated cross-functional experienceUnderstanding of reimbursement, payer environment, environmental risks and National Account customers valued.
Experience in multiple channels and reimbursement modalities valued: buy and bill, retail, specialty, institutional and government.
Additional InformationApplicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.This job is eligible to participate in our long-term incentive programs.
Job DescriptionThe Associate Director, U.S Payer Marketing is responsible for driving market access marketing and pricing strategy for MAVYRET across all payer channels (e.g. Commercial, Medicare, Medicaid, Government and DOC) with key focus / emphasis on the Medicaid channel. This individual will be required to effectively orchestrate communication and alignment across US Market Access channel teams as well as serve as the subject matter expert for the MAVYRET Integrated Brand Team. The person will need to leverage data, analytics and strong strategic mind-set in all aspects of running the marketing component of the business. Provides positive leadership and influences cultural alignment with US Market Access' ambitious cultural vision.
Major responsibilities include (but are not limited to):
Develop payer positioning and pricing strategy for MAVYRET across all payer channelsFormulate and adjust Market Access business plans and actions to achieve HCV Franchise business and financial market access objectives and goals.
Ensure Market Access strategic alignment and business priorities.
Lead Payer Value Propositions throughout the brand lifecycle by collaborative leadership on HEOR and RWE needs, gaps, and prioritiesProactively monitor and engage on government and/or payer policy that has the potential to affect access to AbbVie's HCV franchise.
Focus on and triangulate market dynamics, constituents' needs, and business priorities to determine best, market-advantaged course of action.
Effectively communicate and drive strategic alignment across multiple stakeholders and leadership teams such as the Market Access Leadership Team, Brand Team, Account Management teams, HEOR, MOSL, MPS, Medical, APEX, Finance, Contracting, Pricing, Forecasting, Sales, and Government Affairs/Advocacy teams.
Encourage and demonstrate an enterprise approach through best practice, curiosity, learning, and sharing.
Demonstrate a "One AbbVie" mindset and perspective in all strategies.
QualificationsBachelor's Degree requiredDemonstrated team leadershipMarket Access and Marketing experience preferredPricing and Contracting experience preferredCustomer centric mindsetStrong communication skillsDemonstrated cross-functional experienceUnderstanding of reimbursement, payer environment, environmental risks and National Account customers valued.
Experience in multiple channels and reimbursement modalities valued: buy and bill, retail, specialty, institutional and government.
Additional InformationApplicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.This job is eligible to participate in our long-term incentive programs.