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Regional Marketing Manager, Brazil
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Atlassian
Romeoville, IL (In Person)
Full-Time
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Job Description
Working at AtlassianAtlassians can choose where they work whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity.
Atlassian is at an inflection point. We built one of the most successful product-led growth engines in enterprise software millions of teams adopted our tools bottom-up, without a single sales call. Now we're in the middle of a deliberate, high-stakes evolution: taking that massive installed base and building an enterprise go-to-market motion on top of it. AI is accelerating everything. Our products (Jira, Confluence, Loom, Rovo) are becoming an AI-powered platform the connective tissue for how the world's best teams plan, build, and deliver.
This role exists to bring that story to life in-market and turn it into pipeline for sales.
We're looking for a Regional Marketing Manager to own the marketing strategy and pipeline outcomes for LATAM, with a primary focus on Brazil.
You'll work alongside sales, PMM, demand gen, events, and partner marketing but you are the one accountable for understanding why the region is or isn't hitting its number, and for driving the response. We're looking for someone who thinks like a business owner, not a program operator.
In this role you will:
Own a regional pipeline target and be directly accountable for generating and accelerating pipeline for the sales team in LATAMDiagnose performance gaps when the region is behind, you own figuring out why and recommending the change in approachBring Atlassian's AI and platform transformation story to life in-market translating global narratives into locally resonant proof points, customer stories, and campaign themesBuild and execute the regional marketing strategy in close partnership with sales leadershipLeverage AI tools (Rovo, Atlassian Intelligence, third-party platforms) to inform strategy, personalize at scale, and accelerate campaign development and performance analysisInfluence and shape priorities across central teams (demand gen, PMM, brand, events) based on what your region actually needsTranslate regional market intelligence into recommendations that inform global campaign strategy, content priorities, and investment decisionsBe the voice of LATAM inside the marketing organization ensure regional priorities are represented in planningPartner with regional sales leaders to align on target accounts, segment priorities, and go-to-market motionsCoordinate across ABM, demand gen, events, and partner marketing to deliver a cohesive, locally relevant marketing mixWork with partner marketing and channel partners to drive co-marketing initiatives that amplify regional reachManage the regional activity calendar and ensure all motions ladder up to the pipeline planMeasure, analyze, and report on regional performance to marketing and sales leadershipOversee adaptation of global content and campaigns to ensure relevance and flag when global programs won't land in-marketOn the first day we'll expect you to have:6-7+ years in B2B marketing with a regional or market-level focus (field marketing, demand gen, or regional marketing)Experience generating pipeline for a sales organization you've owned a number, built programs to hit it, and can speak to how your work directly created revenue opportunitiesStrong AI fluency you actively use AI tools in your marketing workflow (content generation, audience insights, campaign optimization, analytics) and can articulate how AI changes the marketing playbookGenuine curiosity about how AI is transforming enterprise software and the ability to translate that into compelling marketing narrativesStrong strategic thinking: you can diagnose a performance gap, build a hypothesis, and recommend a course of actionTrack record of influencing cross-functional teams not just coordinating with themSelf-starting tendencies with an ability to drive projects forward without waiting for permissionDeep understanding of B2B buying cycles and how marketing motions map to pipeline stagesComfort with data: you use pipeline and campaign performance data to make decisions, not just report on themExperience with marketing automation and CRM (Salesforce & Marketo a plus)Brazilian Portuguese native essentialIt's a plus if you have:
Experience marketing platform or enterprise transformation products to C-suite buyersFamiliarity with both product-led growth (PLG) and sales-led enterprise go-to-market motions and an understanding of how they complement each otherFamiliarity with Atlassian's product suite and the \
Atlassian is at an inflection point. We built one of the most successful product-led growth engines in enterprise software millions of teams adopted our tools bottom-up, without a single sales call. Now we're in the middle of a deliberate, high-stakes evolution: taking that massive installed base and building an enterprise go-to-market motion on top of it. AI is accelerating everything. Our products (Jira, Confluence, Loom, Rovo) are becoming an AI-powered platform the connective tissue for how the world's best teams plan, build, and deliver.
This role exists to bring that story to life in-market and turn it into pipeline for sales.
We're looking for a Regional Marketing Manager to own the marketing strategy and pipeline outcomes for LATAM, with a primary focus on Brazil.
Our job is simple:
generate pipeline for sales. Everything we do every event, campaign, partner activation, and regional program is measured by whether it creates and accelerates opportunities for our sales teams.You'll work alongside sales, PMM, demand gen, events, and partner marketing but you are the one accountable for understanding why the region is or isn't hitting its number, and for driving the response. We're looking for someone who thinks like a business owner, not a program operator.
In this role you will:
Own a regional pipeline target and be directly accountable for generating and accelerating pipeline for the sales team in LATAMDiagnose performance gaps when the region is behind, you own figuring out why and recommending the change in approachBring Atlassian's AI and platform transformation story to life in-market translating global narratives into locally resonant proof points, customer stories, and campaign themesBuild and execute the regional marketing strategy in close partnership with sales leadershipLeverage AI tools (Rovo, Atlassian Intelligence, third-party platforms) to inform strategy, personalize at scale, and accelerate campaign development and performance analysisInfluence and shape priorities across central teams (demand gen, PMM, brand, events) based on what your region actually needsTranslate regional market intelligence into recommendations that inform global campaign strategy, content priorities, and investment decisionsBe the voice of LATAM inside the marketing organization ensure regional priorities are represented in planningPartner with regional sales leaders to align on target accounts, segment priorities, and go-to-market motionsCoordinate across ABM, demand gen, events, and partner marketing to deliver a cohesive, locally relevant marketing mixWork with partner marketing and channel partners to drive co-marketing initiatives that amplify regional reachManage the regional activity calendar and ensure all motions ladder up to the pipeline planMeasure, analyze, and report on regional performance to marketing and sales leadershipOversee adaptation of global content and campaigns to ensure relevance and flag when global programs won't land in-marketOn the first day we'll expect you to have:6-7+ years in B2B marketing with a regional or market-level focus (field marketing, demand gen, or regional marketing)Experience generating pipeline for a sales organization you've owned a number, built programs to hit it, and can speak to how your work directly created revenue opportunitiesStrong AI fluency you actively use AI tools in your marketing workflow (content generation, audience insights, campaign optimization, analytics) and can articulate how AI changes the marketing playbookGenuine curiosity about how AI is transforming enterprise software and the ability to translate that into compelling marketing narrativesStrong strategic thinking: you can diagnose a performance gap, build a hypothesis, and recommend a course of actionTrack record of influencing cross-functional teams not just coordinating with themSelf-starting tendencies with an ability to drive projects forward without waiting for permissionDeep understanding of B2B buying cycles and how marketing motions map to pipeline stagesComfort with data: you use pipeline and campaign performance data to make decisions, not just report on themExperience with marketing automation and CRM (Salesforce & Marketo a plus)Brazilian Portuguese native essentialIt's a plus if you have:
Experience marketing platform or enterprise transformation products to C-suite buyersFamiliarity with both product-led growth (PLG) and sales-led enterprise go-to-market motions and an understanding of how they complement each otherFamiliarity with Atlassian's product suite and the \