Job Description
Director of Enrollment Strategy 3.6 3.6 out of 5 stars 951 Walnut Street, Evansville, IN 47713 Evansville Vanderburgh School Corporation 80 reviews
JobID:
1845 Position Type:
Administrators (Classified)/Director Date Posted:
6/1/2026 Location:
Administration Building Date Available:
ASAP Closing Date:
Open until filled Are you passionate about making a real difference in the world? Do you believe in the power of education to transform lives? If so, we invite you to become part of our school corporation! Why Choose EVSC? 1. Impact Lives Daily :
Every day, you'll have the opportunity to inspire, guide, and empower the next generation. Your work will ripple through time, shaping not just individual lives but entire communities. 2. Innovate and Grow :
We're not just teaching we're reinventing education for the 21st century. Bring your fresh ideas and watch them come to life in our progressive learning environments. 3. Stability Meets Flexibility :
Enjoy the security of working in an essential field, coupled with a schedule that respects your work-life balance. Summers off, holidays, and predictable hours allow you to pursue your passions both in and out of the classroom. 4. Comprehensive Benefits :
Enjoy competitive salaries, excellent health coverage, robust retirement plans, and generous paid time off 5. Supportive Community :
Join a team that feels like family. Our collaborative environment fosters lifelong friendships and professional networks. 6. Cutting-Edge Resources :
Work with state-of-the-art technology and innovative teaching tools that make learning exciting for both educators and students. Join us in our mission to educate, inspire, and empower. Together, we can build a brighter future one student at a time. We are Better Together! and take the first step toward a rewarding career that truly matters! POSITION OVERVIEW
The Director of Enrollment Strategy works 52 weeks per year, 8 hours per day. SALARY Salary will be commensurate with the level of education and experience of the recommended candidate. Benefits:
We continually strive to offer a high-quality, comprehensive benefits package to our employees. Insurance:
This position is eligible for medical, dental and vision insurance coverage on the employee, spouse, and eligible dependents. If elected, insurance coverage begins the first of the month after the successful completion of the 30-day probationary period. Click here for more information on: EVSC's Market Place Health Insurance Plan Options. The EVSC also offers employees an opportunity for life insurance and long term disability coverage. Retirement:
This position will automatically be enrolled in the Public Employees Retirement Fund (PERF) through the state of Indiana, which includes a defined benefit (Pension) as well as an Annuity Savings Account (ASA). In addition, this position is eligible to enroll in a 401(a) retirement investment plan, a 403(b) Match Program, and a tax-free post-retirement medical expense account (VEBA). Additional Benefits:
Employees enrolled in an EVSC medical insurance plan are eligible to use our Health & Wellness Centers conveniently located within the community. These are no-cost health clinics that provide primary care treatment, generic prescription medications (at no cost), physicals, health screenings, and labs. Additionally, EVSC employees have access to EVSC Wee Care, our employee-only early learning centers. Wee Care provides a quality early learning experience for children as young as six weeks through age five. EVSC is proud to provide accumulated paid time off for: Vacation Holidays Sick Time Personal Business Days EVSC offers a free Employee Assistance Program (EAP). It is a confidential, voluntary service that provides professional counseling and referral services designed to help employees and their family members with personal, job or family-related matters. POSITION OVERVIEW
The Director of Enrollment Strategy for the Evansville Vanderburgh School Corporation (EVSC) leads the strategic marketing efforts of the EVSC, with a focus on student enrollment, recruitment, and retention. This position is responsible for developing and implementing comprehensive marketing strategies that promote EVSC schools, academic programs, career pathways, fine arts, athletics, and district initiatives. The Director of Enrollment Strategy will strengthen the district's brand, enhance staff recruitment efforts, and elevate EVSC's reputation within the community. ESSENTIAL DUTIES AND RESPONSIBILITIES
Other duties may be assigned. Develop and implement a comprehensive marketing strategy that supports EVSC's strategic priorities and long-term vision, with a focus on student enrollment recruitment and retention across the district. Strengthen and maintain EVSC's brand identity, ensuring consistent messaging and visual standards across all schools, departments, and platforms. Understand and maximize the available features of artificial intelligence (A.I.) tools to support and strengthen the marketing strategy. Utilize analytics and engagement metrics to evaluate marketing effectiveness and guide strategy. Implement paid digital marketing campaigns and utilize metrics to make decisions regarding specific campaigns. Work with school principals and program leaders to align marketing messages with school enrollment goals. Identify opportunities to promote EVSC achievements, innovative programs, and student success stories throughout the community and region. Create district-wide marketing campaigns that support district initiatives and community awareness. Partner with the Human Resources department to develop marketing campaigns that attract high-quality teachers, administrators, and support staff. Manage campaign timelines, messaging calendars, and content planning. Assist in promoting district events, initiatives, and partnerships. Provide regular reports and insights to the Chief Communication Officer regarding marketing outcomes and opportunities. Maintain confidentiality. Maintain regular attendance. JOB SPECIFIC SKILLS AND ABILITIES
Ability to develop effective working relationships with staff and the school community Ability to communicate clearly and concisely, both orally and in writing Ability to perform duties with awareness of all district requirements and Board of Trustees policies Ability to develop and manage multi-platform marketing campaigns. Proficiency in digital marketing tools, social media platforms, and marketing analytics. Strong project management and organizational skills. Excellent writing, editing, presentation and communication skills Possess critical thinking, analytical, and creative talent to develop a concept, idea, fact or content into a strong visual presentation that maximizes communication and effectiveness ESSENTIAL SKILLS AND ABILITIES
Work collaboratively with EVSC employees, vendors and community partners in a teamwork-driven environment Strive to be innovative in continuously improving processes for district-wide success Provide excellent service in all forms of communication with a results-oriented customer-driven focus Successful in working effectively and efficiently in a high pressure, time-sensitive environment Ability to internally motivate, think critically, and initiate strategic improvement Exude a positive and dependable work ethic Highly organized with attention to detail EDUCATION AND/OR EXPERIENCE
Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field required. Minimum of 5 years of progressive marketing experience, preferably involving strategic marketing, branding, and campaign development. Experience working in or supporting K12 education is considered an asset. SUPERVISORY RESPONSIBILITIES
None QUALIFICATION REQUIREMENTS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. LANGUAGE SKILLS
Ability to communicate thoughts clearly and simply. Ability to write reports and correspondence. Ability to effectively present information and respond to questions from groups of administrators, teachers, school board members and the public. Ability to read and interpret documents such as operating instructions and procedure manuals. MATHEMATICAL SKILLS
Ability to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs Ability to analyze data and translate the findings into actionable strategies. REASONING ABILITY
Ability to apply common sense understanding to carry out instructions furnished in written, oral or diagram form. Ability to deal with problems involving several concrete variables in standardized situations. PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential l functions. While performing the duties of this job, the employee is almost continuously required to sit, talk and hear. Required to stand and walk. Occasionally required to reach with hands and will continuously repeat the same hand, arm or finger motion many times as in typing. Occasionally required to lift and/or move up to 50 pounds. Must be able to push items of 50 pounds or more, such as pushing materials on a cart. Specific vision abilities required by this job include close vision, ability to adjust focus, distance vision and peripheral vision. WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level can vary depending upon daily activity, but will still remain within the acceptable noise level range. The employee is continuously interacting with the public and staff. The employee is frequently required to meet multiple demands from several people. The employee must constantly work to meet deadlines. Frequently, the employee must work irregular or extended hours. QUESTIONS REGARDING THIS OPPORTUNITY?
If you have any questions, please e-mail Katie Johnson at katie1.johnson@@evsck12.com. You will receive a response within 24-48 hours. It is the policy of the Evansville Vanderburgh School Corporation not to discriminate on the basis of race, color, religion, gender, sexual orientation, veteran status, genetic information, national origin, age, limited English proficiency, or disability in its programs or employment policies as required by the Indiana Civil Rights Law (I.C.22-9-1), Title IV, and Title VII (Civil Rights Act of 1964), the Equal Pay Act of 1973, Title IX (Educational Amendments), the Genetic Information Non-Discrimination Act and Section 504 (Rehabilitation Act of 1973). Questions concerning compliance with these laws should be directed to the Assistant Superintendent of Business Affairs, Evansville Vanderburgh School Corporation, 951 Walnut Street, Evansville, IN 47713, phone number 435-8508. The interview committee will give preference to candidates who, through the interview process, past experience, and references have demonstrated the ability to interact with students, staff, and the community. Evansville Vanderburgh School Corporation is an equal opportunity employer. Individuals with disabilities, including disabled veterans and veterans with service-connected disabilities, are encouraged to apply. Attachment(s): Director of Enrollment Strategy
