Director of Marketing

Director of Marketing Superior Essex - 3.3 Fort Wayne, IN Job Details 22 hours ago Qualifications Vendor relationship building Microsoft Excel Microsoft Outlook Content management systems Team development Bachelor's degree Team management Marketing automation Marketing analytics CRM system proficiency Data analytics tools Cross-functional collaboration Data-driven decision making Cross-functional communication Full Job Description The Director of Marketing is responsible for leading and executing Essex Brownell's overall marketing strategy to drive brand awareness, market growth, and customer engagement. Reporting to the Division President, this role ensures alignment between marketing initiatives and business objectives, positioning the company as a brand and partner of choice while maximizing return on marketing investment.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Develop and implement comprehensive marketing strategies for key industries and product lines aligned with company goals Lead brand management and marketing communications, ensuring consistent messaging across all channels Oversee marketing functions including digital marketing, content, campaigns, and events Drive market positioning, customer segmentation, and go-to-market strategies Partner with sales leadership to support revenue growth and demand generation Drive lead generation and qualification activities, working closely with commercial and product management teams to improve conversion rates and new business opportunities Analyze market trends, competitive landscape, and customer insights to inform strategy Manage and optimize marketing budget and resource allocation Establish and track key performance indicators (KPIs) to measure effectiveness and ROI Lead, coach, and develop the marketing team Manage relationships with external agencies, vendors, and partners

SKILLS AND ABILITIES REQUIRED

Strong strategic thinking and leadership capabilities Excellent communication and storytelling skills Ability to translate market insights into actionable strategies Demonstrated ability to lead and develop high-performing teams Strong analytical skills with a focus on data-driven decision-making Ability to manage multiple priorities in a fast-paced environment Collaborative mindset with cross-functional leadership skills

COMPUTER EQUIPMENT AND SOFTWARE REQUIREMENTS

Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) Experience with CRM systems (e.g., Salesforce or similar) Familiarity with marketing automation platforms and tools Knowledge of analytics platforms (e.g., Google Analytics) Experience with content management systems (CMS) and digital marketing tools Ability to learn and adapt to company-specific systems and technologies

EDUCATION AND EXPERIENCE REQUIRED

Bachelor's degree in Marketing, Business, or related field required; MBA preferred 8-12+ years of progressive marketing experience, including leadership roles Experience in B2B, industrial, manufacturing, or distribution environments preferred Proven track record of developing successful marketing strategies and building brands Experience aligning marketing efforts with sales and business growth objectives

SCOPE OF DUTIES AND RESPONSIBILITIES

: This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employee(s) will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. A review of this position has excluded the marginal functions of the position that are incidental to the performance of fundamental job duties. All duties and responsibilities are essential job functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbent(s) will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an "at will" relationship

Requirements:

Preferences � Master's degree in Marketing or related field. � Experience in digital marketing and social media. � Experience in B2B marketing or industrial marketing. � Experience in managing marketing teams.

Additional Details :

Essex Brownell is an international distributor of magnet wire and the ancillary products used to build and repair motors, generators, transformers, and electrical components. In addition to supplying discrete materials, Essex Brownell also provides custom fabrication and rewind services though our Essex Active converting facilities. Essex Brownell is Customer Focused... Performance Driven. For more information or to make an online order, visit essexbrownell.com