Principal Technical Marketing Manager

We're looking for a Principal Technical Marketing Manager to lead industry marketing strategy across industry verticals within the Portfolio Business Unit at Emerson Test and Measurement (T&M). In this role, you'll own execution of multi-channel industry marketing programs, align cross-functional teams, manage the industry marketing calendar, and measure performance to drive pipeline and revenue growth. In this role you are accountable to drive marketing initiative execution across sales and marketing channels, covering industry verticals for the Portfolio Business Unit at Emerson T&M. You will orchestrate marketing programs that amplify NI's message to industry verticals, ensuring consistent messaging and measurable impact across digital and physical touchpoints. You will translate industry priorities and content into coordinated, market-facing initiatives that support pipeline growth and revenue contribution. This role collaborates closely with other technical marketing managers, global marketing, business managers, and channel teams across industry verticals such as energy, life sciences, and electrical machinery. In this

Role, Your Responsibilities Will Be:

+ Own and drive execution of industry-specific marketing initiatives across digital (email, paid media, web), events (trade shows, webinars, account-based), content (blogs, videos, thought leadership), and social channels + Create and execute multi-channel plans to deliver industry messaging to the right audiences + Leverage global marketing-led activities to target industry audiences with amplification tactics + Own the industry marketing calendar and manage cross-functional dependencies + Measure and optimize initiative performance against key metrics including demand responses, leads, generated or influenced pipeline, and marketing contribution to revenue + Provide audience guidance to inform marketing planning in collaboration with global campaign managers + Report on inbound and outbound metrics across the marketing funnel

Who You Are:

Experience in marketing to industry verticals such as life sciences, energy, electrical machinery, or data center infrastructure. Track record of driving measurable market share growth and share-of-voice. Familiarity with demand generation funnels, lead conversion, and pipeline influence strategies. Experience working with system integration partners and/or distribution channels in a multi-tier go-to-market model. Scrappy and creative with To view full details and how to apply, please login or create a Job Seeker account