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Marketing Manager
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CS Contracting
Bossier City, LA (In Person)
$61,086 Salary, Full-Time
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Job Description
Marketing Manager CS Contracting - 3.0 Bossier City, LA Job Details Full-time $55,424.92 - $66,748.29 a year 1 day ago Qualifications Social media advertising campaigns CSS SQL Attention to detail JavaScript Pay-per-click (PPC) advertising Data-driven problem-solving Facebook Marketing analytics Social media brand management Instagram Paid search marketing Technical Proficiency Data analytics technologies HTML Search engine marketing (SEM) strategy development Paid search advertising campaigns Full Job Description Overview We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives and elevate our brand presence across digital platforms. In this role, you will develop innovative marketing strategies, oversee content creation, and leverage data analytics to optimize campaign performance. Your energetic approach will inspire teams and drive measurable growth in engagement, conversions, and revenue. This is an exciting opportunity for a passionate marketing professional eager to make a significant impact in a fast-paced environment. Duties Design and execute comprehensive marketing strategies that align with company goals, focusing on digital channels such as social media, email, SEM (Search Engine Marketing), and e-commerce platforms. Manage content creation, including copywriting, graphic design, and multimedia production using tools like Adobe Creative Suite and Photoshop to produce compelling marketing materials. Oversee social media management across platforms like Facebook, Instagram, LinkedIn, and Twitter to increase brand awareness and audience engagement through targeted campaigns and advertising efforts such as Facebook Advertising. Utilize SEO tools, keyword research, and content management systems like WordPress to improve website visibility and organic search rankings. Implement conversion optimization techniques by analyzing user behavior with Google Analytics and Google Ads data to enhance landing pages and user experience. Coordinate marketing automation processes using tools like Google AdWords, email marketing platforms, and performance marketing strategies to nurture leads and boost sales. Conduct market research to identify trends, analyze competitors, and refine targeting strategies for B2B (business-to-business) marketing initiatives. Monitor campaign performance through analytics dashboards; prepare reports that track KPIs (Key Performance Indicators) such as ROI (Return on Investment), click-through rates, and conversion rates. Requirements Proven experience in digital marketing with a strong understanding of SEO tools, SEM campaigns, Google Ads, Google Analytics, and Google AdWords. Proficiency in content creation including copywriting, graphic design with Adobe Photoshop or Adobe Creative Suite, and video editing skills are highly desirable. Solid knowledge of social media management platforms and advertising tools like Facebook Advertising. Familiarity with website management systems such as WordPress or other content management systems (CMS). Technical skills in HTML, CSS, JavaScript, and SQL for website optimization and data analysis purposes. Experience with marketing automation tools and email marketing platforms to streamline campaigns effectively. Strong analytical skills with the ability to interpret data from various sources to inform decision-making. Excellent communication skills with the ability to craft compelling messaging for diverse audiences across multiple channels. Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment. Join us as a Marketing Manager if you're passionate about crafting innovative campaigns that captivate audiences and drive business growth! We value energetic professionals ready to lead with creativity, strategic thinking, and a keen eye for analytics—helping us shape the future of our brand through impactful digital marketing initiatives!