Retail Marketing Manager

Retail Marketing Manager Good Day Farm - 2.4 New Orleans, LA Job Details Full-time $70,000 - $85,000 a year 12 hours ago Benefits Paid holidays Health insurance Dental insurance Paid time off Career development plan Vision insurance Qualifications Marketing ROI (MROI) improvement Strategic management Establishing local partnerships in a community engagement role Heavy lifting Referral-based lead generation Managing marketing project budgets Educational events Team leadership Sales referrals Regulatory compliance Marketing company internal data Performance Reporting Mid-level Brand partnerships Profit & loss Overseeing compliance functions Hospitality industry experience Industry trends Business alliance strategy Grassroots community outreach Promotional community events Networking through strategic partnership building Marketing analytics Corporate event planning Influencer collaborations Client referrals Brand activation campaign events Implementation of strategic initiatives In-store marketing Growth marketing strategy Full Job Description Overview We are seeking a strategic, high-impact Retail Marketing Manager to lead and scale local marketing efforts across our six cannabis dispensary locations in the New Orleans metro and surrounding Louisiana areas. This is not a "behind-the-desk" role; you will be the primary architect of our regional presence, driving patient acquisition through deep community integration, sophisticated event strategy, and hyper-local brand positioning. You will serve as the essential link between corporate brand strategy and store-level execution, ensuring every activation translates into measurable foot traffic and long-term patient loyalty.

Key Responsibilities Regional Strategy & Execution:

Develop and own the localized marketing roadmap for six retail locations, aligning high-level brand goals with the unique cultural nuances of the New Orleans market while collaborating with the brand and corporate marketing teams.

High-Impact Event Management:

Design and manage the end-to-end strategy for major community activations, educational initiatives, and street team deployments.

Strategic Partnerships:

Identify, negotiate, and manage high-value relationships with local businesses, medical influencers, and community leaders to expand our referral network.

Budget & ROI Accountability:

Oversee the regional marketing budget. Track, analyze, and report on the performance of all field activities, utilizing data to pivot strategies and optimize spend.

Market Intelligence:

Serve as the internal subject matter expert on the Louisiana cannabis landscape. Identify OOH (Out-of-Home) opportunities, monitor competitor moves, and engage untapped consumer segments.

Compliance Leadership:

Ensure all field marketing and localized creative assets strictly adhere to Louisiana state cannabis regulations, acting as the final point of review for regional compliance.

Cross-Functional Collaboration:

Partner with store leadership to address retail needs using the marketing strategy playbook you develop and refine with marketing leadership.

Who You Are Experienced Marketer:

4-7 years of experience in retail marketing, field marketing, or high-volume hospitality. Experience in the cannabis industry or non-profit sector is a plus.

Strategic Doer:

You excel at both planning and execution. You are ready to handle the logistical heavy lifting of a pop-up to ensure brand success.

Analytical Mindset:

You focus on results; you understand how to evaluate a P&L to determine the success and scalability of an activation.

Communication Pro:

You are equally comfortable pitching partnerships to business owners, rallying a street team, or presenting performance results to executive leadership.

Resilient & Adaptable:

You thrive in the evolving landscape of a developing industry and can navigate the unique pace of the New Orleans market.

On-Trend:

You possess a strong understanding of social media trends and their role in modern marketing strategies.

Market Presence:

This role requires a regular on-site presence in the New Orleans metro area. Candidates must reside locally or be willing to relocate to the market.

What Success Looks Like Measurable Growth:

You drive a consistent YoY increase in new patient acquisition and store-level foot traffic.

Operational Excellence:

You execute high-converting, professional events that set the standard for the local industry.

Brand Authority:

Our dispensaries are recognized as community staples rather than just retail outlets due to your successful outreach and partnerships.

Proactive Optimization:

You identify market gaps independently and present data-backed solutions to the brand group. Compensation & Benefits Competitive salary commensurate with experience Comprehensive benefits package including health, dental, and vision Paid time off and observed company holidays Opportunities for professional development and career growth Equal Opportunity Statement We are committed to building a diverse team and an inclusive environment for all. We are an Equal Opportunity Employer; all hiring decisions are based on qualifications, merit, and business needs. If you require a reasonable accommodation to participate in the application or interview process, please notify us by replying to your application confirmation email or contacting your recruiter directly.