The Director, Global Digital Marketing Enablement plays a critical role to senior leadership, supporting multiple high‑priority strategic programs that are shaping the future of Global Digital Marketing (GDM). This role is a strategy, discovery, and documentation lead, operating at the center of complex transformation initiatives. The role partners closely with the Global Head of Digital Marketing to inform strategy, explore options, document clear recommendations and support implementation across key transformation programs, including but not limited to: 1.
- Global Digital Marketing Optimization
- 2. Data & Measurement Strategy
- - governance and enablement
- 3. Martech and marketing vendor assessment -
- evaluating future state needs and decisions to build vs.
buy new capabilities Success in this role requires the ability to rapidly understand complex topics, build a strong fact base, synthesize perspectives from diverse stakeholders, and translate vision and ambiguity into clear, compelling strategic narratives and roadmaps. This role requires a strategic thinker with consulting‑style problem‑solving skills, strong collaboration instincts, and the confidence to contribute meaningfully to ideation and decision‑making.
Position Responsibilities:
- _Strategic Program Support & Partnership_
- + Act as a key strategic partner and thought collaborator to the Global Head of Digital Marketing, supporting multiple priority transformation programs. + Partner closely to draft options, frameworks, and recommendations for exploration and executive decision‑making. + Provide structured support across strategy development, discovery, documentation, and synthesis.
- _GDM Future‑State Optimization_
- + Support analysis and strategy development related
- to GDM future‑state optimization,
- including structure, scope, and goal prioritization.
+ Contribute to building and documenting a 1-3 year roadmap. + Integrate future state with Marketing Redesign roadmap / priorities. + Participate in Marketing Redesign program, helping define future‑state ways of working for Global Digital Marketing. + Help articulate trade‑offs and implications of different operating model scenarios. + Document target‑state views, decision logic, and sequencing considerations. + Assess future state AI / technology capability requirements and assess vendor options.
- _Data & Measurement Strategy Support_
- + Partner with stakeholders across the Data Office, AI teams, GDM, and offshore teams to inform data‑related strategy.
+ Help build a clear fact base that articulates the current state of data, CDP, AI, and measurement capabilities. + Identify organizational and capability gaps impacting personalization, analytics, and decision‑making. + Contribute to defining a practical plan of attack to address these gaps over time. + Help govern key initiatives that address gaps and support executive level reporting.
- _Documentation, Synthesis & Executive Storytelling_
- + Translate complex ideas, concepts, and vision into clear, structured, and compelling PowerPoint materials. + Synthesize inputs from multiple stakeholders into concise insights and recommendations. + Maintain strong documentation of assumptions, decisions, and open questions to support momentum and continuity.
- _Stakeholder & Workstream Coordination_
- + Coordinate and support regular working team meetings across programs to ensure work progresses at pace. + Partner with cross‑functional stakeholders across GDM, Data, and AI teams to gather inputs and validate direction. + Help manage interdependencies across workstreams and surface risks or gaps early. + Foster collaborative, productive working relationships in a highly matrixed environment.
Required Qualifications:
- + Strong PowerPoint and storytelling skills, with experience turning strategy, vision, and ambiguity into executive‑ready materials (consulting or strategy background strongly preferred).
+ Strategic thinker who actively contributes to ideation and problem‑solving, not just execution. + Experience working in large, global marketing organizations, with a solid understanding of core processes for creative development and campaign delivery. + Analytical and data‑driven mindset, with the ability to define success measures and articulate impact. + Strong collaborator with confidence working across senior stakeholders and complex agendas. + Ability to operate with structure, discretion, and sound judgment. + Prior experience at Manulife is an asset. + Bachelors degree with 10+ years of experience + MBA preferred.
- Why This Role Matters
- This role sits at the intersection of strategy, structure, and execution, enabling Global Digital Marketing to evolve deliberately rather than reactively. It provides senior leadership with the clarity, rigor, and strategic support needed to make informed decisions and move complex initiatives forward with confidence.
- _When you join our team:_
- + As part of our global team, we'll support you in shaping the future you want to see.
+ We'll empower you to learn and grow the career you want. + We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words. _If you are applying to this role in Massachusetts, please note the salary range is $128,550 - $222,820 USD. Additionally, employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance_ . The role being advertised is an existing vacancy.
- Acerca de Manulife y John Hancock
- Manulife Financial Corporation es un importante proveedor internacional de servicios financieros que ayuda a las personas a tomar decisiones de una manera más fácil y a vivir mejor. Para obtener más información acerca de nosotros, visite http://www.manulife.com .
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- En Manulife/John Hancock, valoramos nuestra diversidad.
Nos esforzamos por atraer, formar y retener una fuerza laboral tan diversa como los clientes a los que prestamos servicios, y para fomentar un entorno laboral inclusivo en el que se aprovechen las fortalezas de las culturas y las personas. Estamos comprometidos con la equidad en las contrataciones, la retención de talento, el ascenso y la remuneración, y administramos todas nuestras prácticas y programas sin discriminación por motivos de raza, ascendencia, lugar de origen, color, origen étnico, ciudadanía, religión o creencias religiosas, credo, sexo (incluyendo el embarazo y las afecciones relacionadas con este), orientación sexual, características genéticas, condición de veterano, identidad de género, expresión de género, edad, estado civil, estatus familiar, discapacidad, o cualquier otro aspecto protegido por la ley vigente. Nuestra prioridad es eliminar las barreras para garantizar la igualdad de acceso al empleo. Un representante de Recursos Humanos trabajará con los solicitantes que requieran una adaptación razonable durante el proceso de solicitud. Toda la información que se haya compartido durante el proceso de solicitud de adaptación se almacenará y utilizará de manera congruente con las leyes y las políticas de Manulife/John Hancock correspondientes. Para solicitar una adaptación razonable en el proceso de solicitud, envíenos un mensaje a hr@manulife.com .
- Referenced Salary Location
- Toronto, Ontario
- Modalidades de Trabajo
- Híbrido
- Salary range is expected to be between
- $125,100.
00 CAD - $175,100.00 CAD Los empleados también tienen la oportunidad de participar en programas de incentivos y recibir una compensación vinculada al rendimiento empresarial e individual. El salario real variará según las condiciones del mercado local, la geografía y factores relacionados con el puesto como conocimientos, habilidades, requerimientos, experiencia y educación/formación. Si solicitas este puesto fuera de tu ubicación principal, por favor escríbenos a hr@manulife.com para conocer el rango salarial correspondiente a tu ubicación. Manulife ofrece a los empleados aptos una amplia variedad de beneficios personalizables, entre ellos, beneficios de salud, odontológicos, de salud mental, oftalmológicos, por discapacidad a corto y a largo plazo, cobertura de seguro de vida y por muerte accidental y desmembramiento, adopción/subrogación y bienestar, y planes de asistencia al empleado/familiar. También ofrecemos a los empleados admisibles varios planes de ahorro para la jubilación (incluidos planes de pensiones y un plan mundial de propiedad de acciones con contribuciones equivalentes del empleador) y recursos de asesoramiento y educación financiera. Nuestro generoso programa de tiempo libre remunerado en Canadá incluye feriados, vacaciones, días personales y días por enfermedad, y ofrecemos la gama completa de ausencia laboral reglamentaria. Si se está postulando para este puesto en los EE. UU., póngase en contacto con hr@manulife.com para obtener más información sobre las disposiciones relativas al tiempo libre remunerado específicas de EE. UU. We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement (https://careers.manulife.com/global/en/talentacquisitionprivacystatement) .
