Sr Dir. Product Marketing

Develop differentiated vertical stories that articulate how UKG powers the frontline Ensure consistency of messaging across segments, regions, and GTM motions Support executive storytelling for customers, analysts, and field leadership Develop industry-specific value propositions for frontline-heavy verticals (retail, healthcare, manufacturing, hospitality, public sector) Support rollout and field enablement of packaging changes Ensure pricing reflects differentiated value while driving adoption and expansion Own global GTM strategy for major WFM platform initiatives and launches Drive cross-functional readiness across Sales, Marketing, and Customer Success Establish success metrics tied to adoption, revenue impact, and competitive performance Strengthen sales enablement to support platform and AI-led selling motions Lead and develop a high-performing product marketing team Establish strong operating mechanisms and performance standards Foster a culture of accountability, customer empathy, and insight-driven decision-making

What You Bring:

12-15+ years of experience in product marketing or product strategy within enterprise SaaS 5+ years of senior leadership experience, including managing managers Experience repositioning a product portfolio into a cohesive platform narrative Exposure to pricing and packaging strategy, ideally in platform or AI-driven environments Strong cross-functional leadership skills with the ability to influence without direct authority Executive presence and comfort working with GM-level leadership Experience in HCM or workforce technology is helpful but not required. We welcome leaders from enterprise platform companies who are excited to apply platform thinking to a large, data-rich, mission-critical domain.