Job Description
Senior Director of Marketing, Rare Disease at Confidential Company Senior Director of Marketing, Rare Disease at Confidential Company in Quincy, Massachusetts Posted in 2 days ago.
Type:
full-time Job Description:
Title:
Senior Director of Marketing, Rare Disease Purpose of the Role The Senior Director of Marketing, Rare Disease, will lead the US brand strategy, execution, and lifecycle management for a growing rare disease therapeutic. This leader will be accountable for driving sustained growth, deepening category leadership, and advancing the organization's reputation as a best?in?class rare disease marketer. The role requires a leader who can seamlessly integrate strategic vision and hands?on execution, operate with executive presence, and thrive in a matrixed, fast?evolving environment. This individual will play a central role in shaping long?term commercial strategy while continuing to evolve capabilities across omnichannel engagement, patient education, and data?driven decision?making. Organizational Structure Flat reporting line with strong enterprise visibility and cross?functional influence. Direct reports:
5 Why This Role Matters This is a rare opportunity to lead one of organization's most visible and strategically important rare disease brands at a pivotal moment in its evolution. The Senior Director of Marketing, Rare Disease, will help define long-term success, shaping not only commercial outcomes, but also setting the standard for rare disease marketing excellence. Key Responsibilities Brand Strategy & Lifecycle Leadership Own and evolve the end?to?end US brand strategy, from early lifecycle growth through long?term maturity. Lead annual brand planning, long?range planning, and integrated operating plans. Translate deep understanding of the patient journey into differentiated, patient?centric positioning and messaging. Ensure the asset remains a priority growth brand within organization's rare disease portfolio. Launch & Commercial Excellence Apply proven launch and post?launch excellence principles to optimize performance in an early?lifecycle rare disease brand. Drive omnichannel engagement strategies across HCP, patient, and caregiver audiences. Leverage digital, social, and emerging channels to increase reach, relevance, and impact. Partner closely with Sales, Medical Affairs, Market Access, Legal, Regulatory, and Finance to ensure compliant, aligned execution. Financial & Business Leadership Manage brand budgets with accountability for OPEX and ROI, demonstrating working knowledge of P&L dynamics. Partner with Finance to ensure disciplined investment decisions and scenario planning. Use analytics and performance metrics to guide optimization and resource allocation. External Engagement & Thought Leadership Serve as a senior representative within the rare disease ecosystem, engaging with advocacy groups, KOLs, and external partners. Build on the organization's reputation for award?winning, culturally resonant marketing, continuing to push creative and strategic boundaries. Performance Measurement and Reporting Define and track key performance indicators (KPIs) to measure marketing effectiveness. Analyse campaign performance data and provide actionable insights. Prepare and present regular reports to senior management. Team Leadership & Capability Building Lead, coach, and develop a high?performing marketing team (5 direct reports) with clear accountability and growth mindset. Foster collaboration across HCP, patient, digital, and social marketing disciplines. Build future?ready capabilities aligned to the evolving rare disease landscape. Location:
Greater Boston, MA The Candidate Experience and Professional Qualifications Bachelor's degree in Marketing, Business, Life Sciences, or a related field required; advanced degree (MBA or equivalent) preferred. 10+ years of progressive pharmaceutical or biotechnology marketing experience, with demonstrated leadership in rare disease and/or specialty brands. Proven success leading highly effective product launches and early?lifecycle brand building, including expertise in strategic marketing, portfolio planning, lifecycle management, execution, and positioning. Strong commercial acumen, with working knowledge of P&L, OPEX
management, and resource allocation to drive sustainable growth. Recognized leader with executive presence, boardroom?level communication skills, and the ability to influence senior stakeholders across a complex, matrixed organization. Powerful collaborator and influencer with a track record of driving results through cross?functional partnership in fast?paced environments. Demonstrated ability to translate market insights into differentiated strategies that create competitive advantage and position the company as a partner of choice. Experienced people leader with a strong record of building, developing, and up?skilling teams, leading organizational change, and holding teams accountable to a high?performance bar. Strategic, analytical, and solution?oriented thinker with a strong sense of urgency, sound judgment, and commitment to fostering the company's culture.
