Manager, Trade Marketing

As the Trade Marketing Manager, you will lead the strategic direction and execution of Red Bull North America's (RBNA) trade marketing initiatives across the multi-channel retail segments, including drug, value, specialty retail, military, and business development sub-channels. You will be responsible for creating and implementing innovative, insight-driven retail marketing strategies that enhance brand visibility, increase shopper engagement, and improve commercial performance at scale. In this role, you will work closely with Sales, Brand Marketing, Shopper Insights, Category Management, Distribution, Operations, and agency partners to concept, develop, and execute trade marketing plans, integrated point-of-sale (POS) solutions, and scalable merchandising programs tailored to the specific needs of each sub-channel. You must understand the retail environment to design effective merchandising solutions, stay informed on trends and the future of in-store marketing, seek to understand shopper behavior, and, above all, be driven to outperform the competition and present Red Bull as the leading brand in-store. You will act as a strategic partner to Sales and Distribution leadership and play a key role in aligning national initiatives with account-specific plans. As the subject matter expert on POS strategy and permanent POS tools, you will lead continuous improvement, innovation, and operational excellence within the multi-channel segment.