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Digital Marketing Director
Job
Robert Half
Fort Washington, MD (In Person)
Full-Time
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Job Description
We are looking for a strategic Director of Audience Growth who is hands on to shape programs that expand audience reach, strengthen subscriber engagement, and connect effectively with healthcare audiences and pharmaceutical audiences. The ideal candidate will bring a strong command of full-funnel campaign strategy, lifecycle marketing, and performance optimization across digital channels.
Responsibilities:
- Lead end-to-end digital marketing strategy designed to increase audience acquisition, improve subscription growth, and elevate brand visibility within target markets.
- Develop and refine full-funnel campaigns that engage healthcare audiences and pharmaceutical audiences through coordinated channel planning and tailored messaging.
- Create, launch, and optimize lifecycle marketing journeys, including email and SMS programs, to improve engagement, retention, and conversion outcomes.
- Oversee campaign measurement and reporting, using performance data and analytics to identify trends, test improvements, and strengthen return on investment.
- Direct B2B marketing initiatives that support demand generation efforts and expand reach through targeted digital tactics.
- Manage programmatic advertising and content syndication activities to drive relevant traffic, broaden awareness, and support commercial goals.
- Partner with cross-functional stakeholders to align marketing strategy with business objectives, audience needs, and market opportunities.
- Establish testing frameworks across campaigns and channels to continuously improve creative effectiveness, audience segmentation, and conversion performance.