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Marketing Manager
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Robert Half
Gaithersburg, MD (In Person)
Full-Time
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Job Description
Description We are looking for a results-oriented Marketing Manager to lead and elevate our e-commerce marketing efforts in Gaithersburg, Maryland. This position is ideal for someone who can combine strategic thinking with hands-on execution, using data to improve channel performance and drive profitable growth. You will take ownership of campaign strategy, optimization, and reporting across key digital platforms while helping bring greater consistency and structure to the marketing function.
Responsibilities:
- Lead day-to-day marketing activity across priority digital channels, with a strong focus on improving performance in Meta, Amazon, TikTok, and Shopify-driven initiatives.
- Build, launch, and refine paid campaigns that support revenue growth while increasing return on advertising spend.
- Analyze campaign, channel, and site performance regularly to uncover trends, identify gaps, and recommend high-impact actions.
- Run structured testing initiatives, including creative, audience, and offer experiments, to improve conversion and overall efficiency.
- Organize existing marketing assets and guide the development of performance-focused content that strengthens paid media results.
- Establish a consistent reporting rhythm with clear performance insights, actionable recommendations, and measurable progress against business goals.
- Manage marketing budgets responsibly, adjusting investment across channels based on results and growth opportunities.
- Partner with leadership to shape marketing priorities, bring forward new ideas, and create a more disciplined, data-informed approach to execution.
- Support promotions, product launches, and broader e-commerce initiatives by aligning campaigns with business objectives and customer demand. Requirements
- 3+ years of marketing experience, with a strong emphasis on digital acquisition and e-commerce performance.
- Proven success managing hands-on campaigns across paid media channels such as Meta, Amazon, and other growth-oriented platforms.
- Experience working in direct-to-consumer e-commerce environments, including familiarity with Shopify.
- Strong analytical skills with the ability to interpret performance data, optimize spend, and improve marketing efficiency.
- Ability to balance strategic planning with direct execution in a fast-moving, resource-conscious environment.
- Comfort working independently, taking ownership of outcomes, and building structure where processes need improvement.
- Experience supporting campaign planning, email marketing, and brand visibility initiatives is valued.
- Strong communication skills and confidence presenting insights, recommendations, and results to leadership.