Partner Marketing Manager/Sr/Dir
Cisive
[Unknown City], MD (In Person)
Full-Time
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Job Description
Our Values Integrity First:
We uphold the highest ethical standards in everything we do.Innovate Fearlessly:
We challenge the status quo, embrace emerging technologies, and continuously refine our solutions to stay ahead of industry needs.Win Together:
We break down barriers, share knowledge, and champion teamwork across departments, brands, and global offices to achieve our collective goals.Customer Obsessed:
We go beyond transactional interactions to become trusted partners in risk mitigation and workforce management.Stay One Step Ahead:
We proactively seek knowledge that helps us—and our clients—stay ahead of the curve. Job Summary Cisive's healthcare-focused PreCheck division is growing quickly, and its partner ecosystem is a key driver of that growth. The Senior Partner Marketing Manager (Healthcare) is a strategic, hands-on marketer responsible for building and managing partner marketing programs that drive measurable pipeline impact. This role collaborates cross-functionally across Partnerships, Marketing, Sales, and Field teams to activate partners, execute co-marketing initiatives, and deliver scalable programs. Duties and Responsibilities- Own healthcare partner marketing strategy across ATS/HRIS, GPO, and association partners.
- Build annual and quarterly co-marketing plans including joint value propositions and campaign calendars.
- Identify growth opportunities across integration partners and channels and translate them into executable plans.
- Lead execution of joint initiatives: webinars, events, email campaigns, content syndication, and cross-promotion.
- Develop partner assets including one-pagers, solution briefs, case studies, decks, and enablement kits.
- Manage integrated partner launches with Product and Partnerships.
- Partner with Sales and BDR teams to create partner-specific collateral.
- Collaborate with Demand Gen/ABM to build partner-influenced pipeline programs.
- Create partner-specific messaging addressing healthcare hiring realities.
- Equip partner teams with positioning, talking points, FAQs, and campaign-in-a-box materials.
- Enable internal Sales/CS teams to leverage partners in the sales cycle.
- Measure partner impact and provide reporting to GTM leadership. Minimum Qualifications
- Required
- 7-10 years B2B marketing experience with proven GTM impact.
- 3-5 years partner marketing experience (alliances, channel, tech partnerships).
- Healthcare industry background.
- Experience running integrated campaigns tied to revenue outcomes.
- Strong cross-functional leadership skills.
- Excellent writing and messaging skills. Preferred Qualifications
- Background screening, HR tech, or compliance-adjacent experience.
- Experience marketing
ATS/HRIS
integrations.- Familiarity with GPO and association marketing in healthcare. Working Conditions
- Professional office or remote environment.
- Use of general office equipment. Physical Requirements
- Ability to communicate clearly.
- Operate computer and office equipment.
- Occasional lifting up to 10 lbs. Direct Reports
- None.
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