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Senior Manager, Global Marketing- Tuberculosis & Infectious Disease
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BD
Sparks Glencoe, MD (In Person)
Full-Time
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Job Description
Senior Manager, Global Marketing- Tuberculosis & Infectious Disease
The Senior Manager, Global Marketing - Tuberculosis (TB) & Infectious Diseases (ID) will lead the development and execution of global marketing strategies to drive awareness, adoption, and growth of the TB portfolio. This role is responsible for orchestrating product launches packages, integrated campaigns, and delivery of medical and scientific communications across diverse global markets, ensuring compelling, evidence-based messaging that resonates in both developed and emerging healthcare environments.
Key ResponsibilitiesPortfolio Launch & Commercialization
Key ResponsibilitiesPortfolio Launch & Commercialization
- Lead global TB portfolio marketing launches, including new product introductions and enhancement announcements.
- Develop and execute launch plans/packages, ensuring alignment with regional teams and commercial and product strategy.
- Drive creation of high-impact PR strategies, sales enablement materials, and training programs in partnership with Commercial Operations, Marketing Communications, and Local Marketing.
- Own the development of integrated global campaigns for TB and infectious diseases in partnership with the Molecular diagnostics organization to ensure a company-wide offering.
- Create compelling messaging frameworks tailored to key customer segments and regional needs.
- Deliver end-to-end campaign assets including support materials, digital content, and lead generation programs.
- Partner with regional marketing teams to localize campaigns and maximize market relevance and effectiveness.
- Oversee content strategy and execution across key digital channels:
- Website and landing pages
- Social media platforms
- Digital advertising
- Email marketing campaigns
- Develop engaging content to support thought leadership, demand generation, and customer education.
- Lead development of conference-related content, including symposia materials and promotional assets.
- Coordinate global clinical content strategy in collaboration with medical and R D teams.
- Work with Clinical Marketing on the development of clinical publications, posters, and scientific presentations.
- Drive coordination with Clinical Marketing on webinars and clinical education around TB & ID to strengthen clinical credibility and customer engagement.
- Establish KPIs and metrics to track campaign performance and marketing effectiveness.
- Monitor engagement, lead generation, and conversion metrics across channels.
- Use insights and analytics to continuously refine messaging, targeting, and campaign execution.
- Ensure campaigns resonate across diverse healthcare systems, from developed to emerging markets.
- Work closely with Product Management, Clinical Marketing, Commercial Ops, Medical Affairs, Regional Marketing, Sales, and External Agencies.
- Ensure alignment between global strategy and regional execution.
- Act as a key marketing partner in driving integrated commercial success across the TB and ID portfolio.