Senior Manager, Omnichannel Insights & Execution Analytics

at Sumitomo Pharma in Augusta, Maine, United States Job Description Sumitomo Pharma Co., Ltd., is a global pharmaceutical company based in Japan with operations in the U.S. (Sumitomo Pharma America, Inc.), focused on addressing patient needs in oncology, urology, women's health, rare diseases, cell & gene therapies and CNS . With several marketed products and a diverse pipeline of early- to late-stage investigational assets, we aim to accelerate discovery, research, and development to bring novel therapies to patients sooner. For more information on SMPA , visit our website https://www.us.sumitomo-pharma.com or follow us on LinkedIn. The Associate Director, Omnichannel Insights & Execution Analytics will play a critical role in developing and executing omnichannel marketing strategies to improve customer engagement, optimize marketing efforts, and enhance the overall customer journey. This role combines customer insights, data analytics, and campaign execution, ensuring that omnichannel initiatives are aligned with broader business goals. The role requires expertise in data mining and data visualization to analyze large datasets from various channels (digital, social, mobile, in-store, etc.) and deliver actionable insights that inform business decisions. You will work closely with marketing, sales, IT, and data engineering teams to enable personalized, data-driven marketing strategies.

Key Duties and Responsibilities :

+ Lead analysis of large, complex datasets from CRM , digital platforms, media, POC , field force, and patient/ HCP engagement systems using SQL and advanced analytical tools to uncover Omnichannel insights. + Conduct exploratory and advanced analytics ( EDA , segmentation, trend analysis) to identify opportunities that optimize omnichannel strategies and elevate the HCP and patient experience. + Translate customer and channel insights into clear, actionable recommendations that guide brand and omnichannel strategy, improve engagement quality, and drive measurable commercial impact. + Continuously evaluate omnichannel and campaign performance, identifying optimization levers to improve reach, responsiveness, and conversion while maintaining compliance with pharma regulations. + Build, automate, and enhance dashboards, KPI frameworks, and performance reporting to provide real-time visibility into omnichannel effectiveness for brand, marketing, and field leadership. + Partner closely with marketing, sales, analytics, data engineering, IT, and agency partners to ensure data accuracy, accessibility, To view full details and how to apply, please login or create a Job Seeker account