Job Description
Digital Marketing Manager American Profit Recovery - 3.9 Farmington Hills, MI Job Details Full-time $50,000 - $70,000 a year 2 hours ago Benefits Health insurance Dental insurance Flexible spending account Paid time off Parental leave Vision insurance 401(k) matching Employee discount Professional development assistance Life insurance Referral program Qualifications WordPress Adobe Creative Suite Pay-per-click (PPC) advertising Facebook Marketing analytics SEO tools Instagram Paid search marketing Full Job Description Build the Future of Marketing at American Profit Recovery American Profit Recovery is looking for an ambitious, results-driven Growth Marketing Manager to lead our digital marketing efforts and help drive the next phase of our company's growth. This is not a traditional marketing role focused on making flyers, posting random social media content, or sitting through endless meetings. We are looking for someone who understands how to generate measurable business results through SEO, content marketing, paid advertising, social media, video, analytics, AI, and conversion optimization. If you enjoy finding creative ways to attract customers, improve performance, test new ideas, and build systems that generate leads, this could be a tremendous opportunity. This position reports directly to company ownership and will have a significant impact on the future growth of the organization. About American Profit Recovery American Profit Recovery is a nationally licensed collection agency headquartered in Farmington Hills, Michigan. For more than 20 years, we have helped businesses improve cash flow and recover unpaid receivables through ethical and effective collections. Today, we serve thousands of businesses across the United States and have built a strong reputation within the industries we serve. We have a tremendous amount of industry expertise, content, client success stories, and untapped marketing opportunities ready to be leveraged by the right person. What You'll Be Responsible For Website Growth and SEO Manage and optimize our WordPress website Improve search engine rankings and organic traffic Create and optimize content for SEO, GEO, and AI search visibility Develop landing pages that convert visitors into leads Improve website speed, usability, and overall performance Manage images, videos, metadata, and technical SEO Paid Advertising Manage and optimize Google Ads campaigns Monitor cost per lead and campaign performance Test and implement new paid advertising opportunities Continuously improve conversion rates and ROI Content Marketing Create and manage blogs, articles, landing pages, and educational content Repurpose content across multiple channels Coordinate video content production Turn long-form content into short-form videos and social content Help position APR as an industry thought leader Social Media and Brand Visibility Manage LinkedIn, Facebook, Instagram, YouTube, and emerging platforms Increase visibility for both the company and leadership team Create executive thought leadership content Manage online reputation and business listings Analytics and Performance Monitor website traffic, lead generation, and conversion rates Use tools such as: Google Search Console Microsoft Clarity Google Analytics Bing Webmaster Tools Cloudflare PageSpeed Insights Build KPI dashboards and performance reports Track marketing ROI and recommend improvements AI and Marketing Innovation Identify opportunities to use AI and automation Implement tools that improve efficiency and results Stay current on emerging marketing technologies Continuously test new ideas and growth opportunities What We're Looking For Experience in SEO, PPC, digital marketing, or lead generation Strong understanding of content marketing and social media Excellent writing and communication skills Experience using marketing analytics and reporting tools Comfortable working independently and managing multiple projects Strong problem-solving skills and curiosity Ability to execute ideas, not just discuss them Familiarity with AI tools such as ChatGPT and related platforms Bonus Points For WordPress experience Video editing experience Salesforce or CRM experience Local SEO experience B2B marketing experience Experience managing Google Business Profiles Experience with conversion rate optimization and A/B testing What Success Looks Like Within your first year, you will help us: Increase inbound lead volume Improve search rankings Grow website traffic Improve website conversion rates Increase social engagement and brand visibility Strengthen APR's reputation as an industry leader Create measurable marketing systems that support long-term growth Why This Opportunity Is Different Many marketing jobs involve maintaining the status quo. This role is different. You'll have the opportunity to build, test, improve, and directly influence the growth of an established company that serves thousands of businesses nationwide. If you're excited by the idea of making a measurable impact and helping shape the future of a growing organization, we'd like to talk with you. Extra Credit Before applying, visit our website and social media channels. If you see opportunities for improvement, include a brief note with your application describing one thing you would improve and why.
Pay:
$50,000.00 - $70,000.00 per year Benefits:
401(k) matching Dental insurance Employee discount Flexible spending account Health insurance Life insurance Paid time off Parental leave Professional development assistance Referral program Vision insurance Work Location:
In person