Director of Global Digital Marketing

We are looking for a highly skilled Director of Global Digital Marketing to lead strategic initiatives across web platforms, social media channels, and digital campaigns. This role requires a dynamic leader who can align global priorities with regional execution, ensuring a cohesive and impactful digital presence. Based in Farmington Hills, Michigan, this position offers the opportunity to shape digital strategies that drive engagement and deliver measurable results. This is a remote flexible opportunity, but looking for local Michigan based Global Marketing Directors open to travel as needed.

Responsibilities:

• Develop and execute content strategies for websites and social media channels to ensure alignment with organizational objectives and standards.
• Collaborate with senior leadership and global digital teams to prioritize initiatives and maintain consistency across platforms.
• Oversee the architecture, content governance, and performance optimization of global websites and social media accounts.
• Lead the creation and implementation of regional social media strategies across platforms such as LinkedIn, Instagram, and X.
• Manage and guide global support staff to ensure smooth day-to-day operations and high performance.
• Coordinate with web development teams to handle site enhancements, migrations, and new launches across regions.
• Drive search engine optimization (SEO) efforts and manage external SEO partners to enhance regional search visibility.
• Lead digital campaigns and audience acquisition through engaging web experiences and targeted social media efforts.
• Monitor and evaluate digital performance metrics using tools like Google Analytics, SEMrush, and Brandwatch, delivering actionable insights to stakeholders.
• Collaborate with marketing and communications teams to ensure digital efforts support overall business goals and key service lines.