Job Description
Grand Rapids Kroc Center- Marketing Manager The Salvation Army USA Central Territory United States, Michigan, Grand Rapids Jun 04, 2026
Position Summary:
The Marketing Manager is responsible for executing and managing marketing, public relations, and digital media efforts that enhance the image and programs of The Salvation Army Kroc Center. This role focuses on implementing multi-channel marketing strategies, coordinating digital and print campaigns, managing media relations, and supporting special events to drive engagement and community involvement. The Marketing Manager works closely with leadership, vendors, and community partners to ensure timely execution of promotional initiatives while tracking the success of marketing efforts to meet organizational objectives. This hands-on role requires a proactive approach to project management, creativity, and collaboration. Essential Responsibilities:
Marketing and Advertising Develop a multi-channel marketing, branding, and public relations plan in collaboration with Kroc Center Leadership. The plan will align with internal and external objectives, include goals, target audience, media outlets, and action steps, and be updated annually or as needed.
Write, design, and manage the production of internal and external marketing collateral, including print, digital, and social media content.
Stay updated with digital marketing trends, using this knowledge to enhance the Kroc Center's online presence and execute campaigns across platforms such as the website, social media, and email.
Track data and metrics to measure the success of marketing campaigns, adjusting strategies to improve performance.
Coordinate with external vendors (e.g., printers, mail distribution) to ensure timely and accurate production of promotional materials. User Experience & Content Management Utilize all available communications tools to optimize the customer journey of Kroc Center members, program participants, church congregants, and other guests.
Manage content updates for the website and execute social media strategies, along with other public-facing systems such as the phone network, online registration system, mobile apps, etc.
Create and maintain internal printed and digital signage, external digital displays, and printed collateral including schedules of recurring classes, programs, and events.
Work with the membership and program teams to solicit, evaluate, and act upon customer inquiries and feedback.
Coordinate with all departments to process, prioritize, and execute requests for marketing support and collateral.
Learn basic front-line customer service functions in order to support other departments in giving facility tours, checking in guests, etc. Public Relations Maintain relationships with media representatives and track media appearances related to the Kroc Center.
Ensure a strong Kroc presence at community events, including supporting Salvation Army collaborations as well as internal and promotional events.
Make cold calls and presentations to obtain support for events and programs
Represent the Kroc Center in partnerships and collaborations with other community organizations Special Events and Community Engagement Coordinate marketing strategies and promotions for special events, ensuring alignment with overall organizational goals.
Support the execution of both internal and external events to enhance public engagement with the Kroc Center.
Track and measure the success of marketing and PR events, adjusting tactics as needed to improve future outcomes.
Receive and respond to requests for donations from other community organizations. Communications Support in creation and distribution of internal communications, including writing/editing content for employees and the weekly staff newsletter. Preform other duties as assigned. Additional Responsibilities:
Qualifications:
Education/Experience:
Bachelor's Degree in marketing, communications, public relations or another related field, with a minimum of 2 years experience in communications or related field, or equivalent combination of education and experience. Skills, Knowledge & Abilities:
Ability to read, write and communicate in English with the preferred ability to also communicate in Spanish.
Ability to write with versatility
Ability to work independently with limited supervision under tight deadlines
Strong writing, proofreading and editing skills
Project management and knowledge management skills preferred Computer Skills:
Proficient in Microsoft Office 365
Proficient in Adobe Creative Cloud
Working knowledge of TEAMS and SharePoint Certificates and Licenses:
Complete Safe From Harm training, and keep current
Have CPR/AED/First Aid or obtain within 45 days
Must have and maintain a current valid driver's license and pass the Salvation Army Motor Vehicle Record check (MVR) Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Average Daily Physical Requirements Frequency Work in stationary position More than 5 hours Move about work area 2 to 5 hours Use hands/fingers to handle or feel 2 to 5 hours Reach with hands and arms 2 to 5 hours Climb (stairs/ladders) or balance Less than 2 hours Bend, stoop, kneel, crouch, or crawl Less than 2 hours Communicate with others More than 5 hours Detect flavors or smells None Move objects up to 30 pounds 2 to 5 hours Visual acuity More than 5 hours Read and understand written word More than 5 hours Drive or travel Less than 2 hours Operate computer and general office machines More than 5 hours Operate machines or material handling equipment 2 to 5 hours Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Average Daily Environmental Conditions Frequency Environment:
No exposure to extreme heat, cold, noise, chemicals or hazardous equipment. None Medical Environment:
Exposure to body fluids, radiation, medical equipment, solvents or chemicals. None Noise:
Exposure to constant or intermittent extreme sounds. Less than 2 hours Temperature:
Exposure to extreme heat or cold either indoors or outside. None In addition:
PLANNING AND ORGANIZING
Ability to set priorities and allocate resources properly in order to effectively achieve work responsibilities and objectives. INITIATIVE
Ability to act promptly and take steps to solve or settle an issue proactively. DETAIL ORIENTATION
Pay attention to detail, accuracy and completeness. WORKING UNDER PRESSURE
Ability to maintain composure when exposed to stress. CUSTOMER SERVICE
A desire to serve others by focusing efforts on listening and responding effectively to questions, providing services, and evaluating customer satisfaction. This job description does not list all duties of the job. Employees may be asked by management to perform other duties as needed. The Salvation Army reserves the right to revise this job description at any time. This job description is not a contract for employment and does not infringe upon The Salvation Army's at will employment status. Reasonable accommodation may be made to enable individuals to perform essential functions.
