Lifecycle & Retention Marketing Manager

Lifecycle & Retention Marketing Manager Atrium Home Services Grand Rapids, MI Job Details Full-time 20 hours ago Benefits Paid holidays Disability insurance Health insurance Dental insurance Paid time off Parental leave Vision insurance 401(k) matching Benefits from day one Bereavement leave Life insurance Qualifications Revenue growth Customer communication Customer retention strategy Writing skills Content writing Communication platforms Managing projects Marketing analytics Full Job Description Atrium Home Services is seeking a strategic, data-driven, and hands-on Lifecycle & Retention Marketing Manager to lead customer retention initiatives across our growing family of home service brands. This is a high-impact opportunity for a marketing professional who thrives in a fast-paced, growth-oriented environment and is passionate about building customer relationships that drive long-term revenue and brand loyalty.

About Atrium:

Founded in 2021, Atrium Home Services began its journey with the combination of two longstanding Home Services market leaders in Grand Rapids, Michigan and Cleveland, OH. In a short span of time, Atrium has rapidly expanded its footprint of operations throughout the Midwest to establish our business as a premier home services provider in the region. Today, the Atrium family of companies boasts over 400 dedicated employees throughout Ohio, Michigan, Missouri and Illinois. Our team is made up of honest, hard-working professionals committed to driving our continued growth and success.

Position Overview:

The Lifecycle & Retention Marketing Manager will own the strategy, execution, and optimization of customer retention marketing programs across all Atrium brands. This role is responsible for maximizing customer lifetime value through email, SMS, membership, reactivation, and cross-sell marketing initiatives. This position requires a combination of strategic thinking, strong writing skills, operational execution, and analytical ability. The ideal candidate is both creative and data-minded, capable of building scalable programs while maintaining each brands local identity and customer experience.

Key Responsibilities:

Develop and execute lifecycle and retention marketing strategies across all Atrium brands Own retention-focused KPIs including repeat service rate, membership conversion and retention, reactivation rate, and customer lifetime value Build and manage customer communication programs including email, SMS, membership campaigns, maintenance reminders, seasonal promotions, review requests, and win-back campaigns Create customer-facing marketing content including email copy, SMS messaging, promotional offers, landing page content, and campaign briefs Utilize customer data and segmentation strategies to deliver personalized messaging based on service history, equipment, geography, memberships, and customer behavior Analyze campaign performance, attribution, and revenue impact to continuously optimize programs and improve results Collaborate with operations leadership, brand teams, agency partners, and growth marketing teams to align retention efforts with business goals and operational capacity Partner with design resources to execute cohesive and effective customer marketing campaigns Maintain organized reporting and dashboards to provide actionable insights to leadership Support ongoing development and optimization of marketing automation processes and customer journey workflows

Qualifications:

36 years of experience in lifecycle marketing, CRM marketing, retention marketing, or related fields Proven success building and managing email and SMS marketing programs that drove measurable customer retention and revenue growth Strong written communication skills with the ability to create clear, engaging, and customer-friendly messaging Hands-on experience with marketing automation and customer communication platforms Strong analytical and problem-solving skills with the ability to interpret data and identify trends and opportunities Highly organized with strong attention to detail and the ability to manage multiple projects simultaneously Self-motivated and comfortable working in a collaborative, evolving environment Ability to work on-site in

Grand Rapids, Michigan Preferred Qualifications:

Experience with ServiceTitan, including Marketing Pro, customer segmentation, and reporting tools Experience in home services, trades, or recurring service industries such as HVAC, plumbing, electrical, pest control, lawn care, or automotive services Familiarity with call tracking and attribution platforms such as Invoca Experience managing membership or subscription-based marketing programs Experience supporting multiple brands or locations simultaneously Why Atrium? Competitive Wages! Benefit eligible day one - medical, vision, and dental Employer provided life insurance policy 401K with a Company Match Parental and Bereavement Leave Employer Sponsored short- and long-term disability Paid holidays, a floating holiday and PTO Don't miss this opportunity to join a winning team! Apply now and start your journey with Atrium Home Services. To learn more, visit our website: https://atriumhomeservices.com .

EEOC statement:

Atrium Home Services and its affiliated companies are dedicated equal opportunity employers and prohibit discrimination and harassment of any kind. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex (including pregnancy), sexual orientation, gender identity and/or expression, national origin, protected veteran status, disability, genetics, or citizenship status (when otherwise legally authorized to work) and will not be discriminated against based on such characteristics or any other status protected by the laws or regulations in the locations where we operate. Experience and License Requirements 36 years of experience in lifecycle marketing, CRM marketing, retention marketing, or related field Ability to work on-site in Grand Rapids, Michigan Experience in home services, trades, or recurring service industries (optional) Experience supporting multiple brands or locations simultaneously (optional) Experience with ServiceTitan, including Marketing Pro, customer segmentation, and reporting tools (optional) Hands-on experience with marketing automation and customer communication platforms Proven success building and managing email and SMS marketing programs