Portfolio Marketing Leader / Director

Portfolio Marketing Leader / Director BDO•3.5 Grand Rapids, MI Job Details Full-time $170,000•$190,000 a year 1 day ago Benefits Employee stock ownership plan Opportunities for advancement Retirement plan Qualifications Vendor relationship building Event planning project management Managing marketing teams Team supervision Coaching Team development Productivity software Lead generation activity metrics tracking

Full Job Description Job Summary:

The Director•Portfolio Marketing•Leader leads GTM strategy for one of the firm's main business lines (Assurance, Tax, Advisory). This role is responsible for accelerating revenue growth, pipeline creation, and demand generation for the business line. This senior-level marketing role shapes GTM strategy, defines target segments and buyer journeys, and builds integrated, full-funnel programs that convert awareness into qualified demand and measurable revenue. This position partners closely with Portfolio Marketing leaders as well as business and industry leaders to prioritize growth plays, develop differentiated messaging and offers, and allocate marketing investment based on performance. This role analyzes KPIs, improves marketing performance, and drives continuous optimization across campaigns, events, and digital channels. This role manages a team as well as works with external partners to deliver scalable programs, consistent execution, and clear reporting tied to leads, pipeline, win rates, and revenue outcomes. This position will oversee marketing strategy for the firm's Advisory business. This senior-level marketing role is responsible for accelerating revenue growth, pipeline creation, and demand generation for the Advisory practices.

Job Duties:

Leads GTM strategy development, integrated planning, and execution to achieve revenue growth, pipeline targets, and market share objectives Partners with business, industry, and portfolio marketing leadership to prioritize growth initiatives, campaign roadmaps, and activation plans Reviews and analyzes KPI frameworks, dashboards, and performance tied to pipeline and revenue impact and adjusts GTM strategy based on performance and revenue/pipeline targets Designs segmentation, buyer persona, and buyer journey strategies; aligns messaging architecture and value propositions to priority audiences and needs Directs event and sponsorship strategy as a demand channel s; integrates events into full-funnel plans and ensures measurable post-event conversion and follow-up Establishes event ROI plans including target lists, invitation strategy, attendee qualification, and post-event nurture Oversees development of key GTM full funnel campaigns, content strategy and editorial plans aligned to growth priorities, offers, and sales plays; ensures content supports each funnel stage Reviews and approves marketing materials to ensure brand alignment, audience relevance, compliance readiness, and measurable calls-to-action Develops strategic relationships with leaders + stakeholders Understands the business landscape and provides proactive market research assessments and strategic GTM recommendations Takes a leadership role in driving best practices and bringing new capabilities to the practices Leads, coaches, and develops marketing team members; sets performance goals aligned to growth outcomes and capability development Discusses staffing recommendations with the Portfolio Marketing leader and participates in the interview process as needed Manages relationships with agencies and vendors; sets scopes, performance expectations, and measurement requirements tied to business results Ability to travel as needed Other duties as required

Qualifications, Knowledge, Skills and Abilities:

Education Bachelor's degree, required; with a focus in Marketing, Communications, English, Journalism, or Business Administration, preferred Master's degree in Business Administration, Marketing, or Analytics, preferred Experience Ten (10) years of marketing experience within a professional services firm, required Five (5) years of experience leading demand generation strategy tied to pipeline and revenue outcomes, required Five (5) years of experience leading integrated campaigns across digital, ABM, email, web, and events, required Three (3) years of experience with marketing performance measurement tied to sourced and influenced pipeline and revenue, required Three (3) years of people leadership experience with performance management and coaching, required Experience supporting Assurance, Tax, Advisory Services, or industry marketing within a public accounting firm, preferred Experience in a Big Four or national/regional accounting firm, preferred License/certifications N/A Software Microsoft Office Suite, required CRM platform experience (Microsoft Dynamics 365, Salesforce), preferred Analytics and reporting tools (Power BI, Google Analytics), preferred AI fluent, preferred

Language N/A Other Knowledge, Skills and Abilities:

Demonstrated ability to build revenue-focused marketing strategies with measurable pipeline and revenue impact Advanced knowledge of full-funnel demand generation, lifecycle marketing, and marketing-to-sales alignment Strong financial and analytical acumen; ability to forecast, measure, and optimize marketing investment and ROI Expertise in positioning, messaging architecture, and offer development for complex professional services Ability to lead cross-functional execution in a matrix environment with clear prioritization and accountability Strong executive presence with ability to influence senior stakeholders and drive decisions using data Advanced project and program management capabilities across multiple concurrent initiatives and deadlines Ability to establish repeatable processes for campaign planning, launch readiness, measurement, and optimization Driven self-starter with a proactive approach to serving professionals at all levels Demonstration of high level of understanding and application of principles and practices of program management with minimal supervision Individual salaries that are offered to a candidate are determined after consideration of numerous factors including but not limited to the candidate's qualifications, experience, skills, and geography.

National Range:

$170,000•$190,000

Maryland Range:

$170,000•$190,000

NYC/Long Island/Westchester Range:

$170,000•$190,000 Join us at BDO, where you will find more than a career, you'll find a place where your work is impactful, and you are valued for your individuality. We offer flexibility and opportunities for advancement. Our culture is centered around making meaningful connections, approaching interactions with curiosity, and being true to yourself, all while making a positive difference in the world. At BDO, our purpose of helping people thrive every day is at the heart of everything we do. Together, we are focused on delivering exceptional and sustainable outcomes and value for our people, our clients, and our communities. BDO is proud to be an ESOP company, reflecting a culture that puts people first, by sharing financially in our growth in value with our U.S. team. BDO professionals provide assurance, tax and advisory services for a diverse range of clients across the U.S. and in over 160 countries through our global organization. BDO is the first large accounting and advisory organization to implement an Employee Stock Ownership Plan (ESOP). A qualified retirement plan, the ESOP offers participants a stake in the firm's success through beneficial ownership and a unique opportunity to enhance their financial well-being. The ESOP stands as a compelling addition to our comprehensive compensation and Total Rewards benefits• offerings. The annual allocation to the ESOP is fully funded by BDO through investments in company stock and grants employees the chance to grow their wealth over time as their shares vest and grow in value with the firm's success, with no employee contributions. We are committed to delivering exceptional experiences to middle market leaders by sharing insight-driven perspectives, helping companies take business as usual to better than usual. With industry knowledge and experience, a breadth and depth of resources, and unwavering commitment to quality, we pride ourselves on: Welcoming diverse perspectives and understanding the experience of our professionals and clients Empowering team members to explore their full potential Our talented team who brings varying skills, knowledge and experience to proactively help our clients navigate an expanding array of complex challenges and opportunities Celebrating ingenuity and innovation to transform our business and help our clients transform theirs Focus on resilience and sustainability to positively impact our people, clients, and communities BDO Total Rewards that encompass so much more than traditional "benefits." Click here to find out more! Benefits may be subject to eligibility requirements. Equal Opportunity Employer, including disability/vets Click here to find out more!