Portfolio MarketingSenior Manager

Job Summary:

The Senior Manager - Portfolio Marketing is responsible for developing and implementing integrated marketing programs, processes, and communications for specific business lines or firm-wide service solutions of BDO USA as well as customizing and tailoring campaigns for specific industries. Under the direction of Marketing Leadership, the Senior Manager - Portfolio Marketing works closely with Business Line and Industry leadership to develop and execute marketing strategies and campaigns for business lines or specific firm-wide service solutions. This position will also serve as a key role in the overall solution design process in addition to the development of solution GTM strategies. This role will have a focus on one or more of BDO's key business lines within Advisory, Tax and Assurance as well as Industry focuses. The Senior Manager - Portfolio Marketing is responsible for maximizing market and client share, and client satisfaction through effective integrated marketing aligned with the firm's strategic priorities as well as brand, business line, industry and geographic programs, market plans, and objectives.

Job Duties:

GeneralServes as a strategic partner to business line and business development leaders; drives development of integrated marketing plans and strategies for business lines and industries or firm-wide service solutions that will deliver on business goals and objectivesCollaborates with other marketing teams to manage business line or solution development and execution from a marketing perspectiveFocuses on integrated marketing campaigns featuring full-funnel content that drives prospects through the buyer's journeyOther programs include organic/paid social and search, digital campaigns, account-based marketing (ABM), events, webinars, and website copy for business lines or specific solutionsCreates messaging architecture for buyer groups and identifies messaging platform and value proposition for services and solutions; aligns buyer personas and client pain points to services and solutions with an audience-first approachShares best practices and has a thirst for learning best-in-class marketing practicesAnalyzes ROI of marketing programs including leads, pipeline and revenue and uses metrics to optimize marketing strategies and evolve programmingSupports relationships with external integrated marketing partners including media relations, event support, advertising, agency partners, and other vendorsTravels as neededEvent managementProvides direction, management, coordination, support, and follow up in the execution of business line related events, sponsorships, and speaking engagements including, but not limited to conferences, seminars, trade shows, regional events, and roundtables that are specific to business lines or firm-wide service solutionsWorks with the Events team to ensure all deadlines are met, and that we are taking advantage of all sponsorship opportunitiesPlans and manages event budgetsCollaborates with Training and Development in planning CPE-qualified events for clients and prospects according to the National Association of State Boards of Accountancy (NASBA) specific process and guidelinesManages follow-up plan to maximize ROI from events, developing and managing lists, etc.

Content and materials developmentDevelops digitally driven content marketing strategy and approach for specific business lines or firm-wide service solutions, collaborating with marketing teams and practice leaders across Advisory, Tax, Assurance and IndustryDevelops, reviews, and edits marketing content and materials across all media to ensure they reflect targeted, on brand messaging; manages review process with marketing and client service professionals as well as appropriate compliance reviewsConsults with relevant subject matter experts and stakeholders on marketing messages, materials, or tactics to achieve business objectivesCreates new content when needed for integrated campaigns, marketing and event materials and other communicationsCampaign development and managementWorks with business line leaders to develop business line or solution-oriented marketing campaigns and programs that align with business objectivesCollaborate with the digital/automation, email, web, and social teams to execute digital campaigns and contentContributes and shares best practices across the firmOther duties as requiredSupervisory ResponsibilitiesSupervises marketing staff, as neededServes as coach/mentor, supporting the career development of marketing professionals and peers across the firm as neededDevelops performance goals for direct reports with input from business line marketing leadership as neededConducts annual performance reviews for direct reports with input from business line marketing leadershipDiscusses staffing recommendations (hires, terminations) with the business line marketing leader and participates in the interview process as needed

Qualifications, Knowledge, Skills and Abilities:

Education:

Bachelor's degree, required; focus in Marketing, Communications, English, Journalism, or Business Administration, preferred

Experience:

Seven (7) or more years of marketing, communications or event management experience, requiredExperience managing marketing professionals, preferredExperience working in the accounting, financial consulting, business advisory, and/or professional services industries, preferredExperience working at one of the Big Four or a national / regional accounting firm, preferred

License/certifications:

N/ASoftware:

Proficient in the use of Microsoft Office Suite, requiredMicrosoft Dynamics CRM experience,... For full info follow application link. All qualified applicants will receive consideration for employment without regard to race, age, color, religion, sex, national origin, disability, protected veteran status, or any other classification protected by law.