Media Marketing Manager

The Media and Digital Marketing Manager is responsible for integrated media strategy, digital creative development, and budget management across brand priorities. The ideal candidate will demonstrate strong leadership capabilities and effectively guide both internal stakeholders and agency partners through planning cycles. This role drives cross-channel collaboration to develop integrated marketing plans that strengthen brand positioning and support launches and key campaigns. The candidate must bring strong expertise across video, digital, social, and content to deliver effective full funnel 360 media programs. The role leverages insights and performance data to shape strategy, optimize campaigns, and drive brand growth. Candidates must demonstrate both strategic creativity and analytical rigor in executing the responsibilities of this role.

Key Responsibilities:

Media Strategy & ExecutionManage media investment and campaign planning across a diverse product portfolioDevelop integrated marketing strategies that strengthen brand positioning and advance business growth objectivesLead go-to-market planning and execution for product launches, reveal moments, and priority campaign initiativesDiscover innovative media opportunities and strategic partnerships that expand reach and deepen audience engagementIdentify new channels for growth opportunities to enhance brand visibility and engagementOversee campaign setup, trafficking, pacing, and optimizations to ensure delivery against objectives and budgetsDigital Development, Implementation & OptimizationManage the digital creative process, providing strategic feedback on creative assets-including static, video, motion, and interactive formats-to ensure alignment with platform best practices, brand guidelines, and campaign objectivesLeverage audience insights and targeting strategies to reach priority customer segments with relevant messagingFamiliarity with creative testing frameworks and performancebased creative optimizationPartner with analytics, audience and agency teams to develop reporting, evaluate results, and inform future media strategiesMonitor performance metrics (e.g., reach, engagement, CTR, conversion, CPA, ROI) and provide actionable insights and recommendationsAnalyze performance trends and recommend strategic actions to improve media effectivenessCrossFunctional CollaborationGenerate strong cross-functional partnerships to enable seamless collaboration across cross-channel stakeholdersDevelop cross-channel marketing plans that connect brand messaging across content, social, and experiential touchpointsBuild media and creative briefs that integrate cross-channel inputs, media objectives, channel requirements, and performance learningsAct as a key liaison between media, creative, brand, analytics, audience and agency partners to ensure seamless execution and alignmentIndustry & Platform ExpertiseStay current on digital media and creative trends, platform updates, ad formats, and best practicesProactively identify opportunities to evolve messaging, formats, and approaches to improve efficiency and qualitative performance

Basic Requirements:

Bachelor's Degree10+ years of cross channel media experience including Video, Digital, Social, Search, Content, OOH, etc.

Proven leadership experience managing and influencing both direct and indirect teamsStrong presentation and communication skills, with the ability to convey ideas clearly to cross-functional stakeholdersExperience managing budgets and overseeing investment allocationDemonstrates attention to detail and well-developed project management capabilitiesFamiliarity and/or hands-on experience with media platforms (e.g., Meta, Google, YouTube, programmatic DSPs)Experience collaborating with creative teams or agencies on asset developmentStrong analytical skills with the ability to translate data into insights and actionsFlexible and adaptable to evolving situations and deliverables

Preferred Qualifications:

An understanding of the development process associated with various media types (display, video, etc.)Working knowledge of dynamic creative solutions or creative specifications standardsExperience in automotive, retail, or large brand environmentsThe Media and Digital Marketing Manager is responsible for integrated media strategy, digital creative development, and budget management across brand priorities. The ideal candidate will demonstrate strong leadership capabilities and effectively guide both internal stakeholders and agency partners through planning cycles. This role drives cross-channel collaboration to develop integrated marketing plans that strengthen brand positioning and support launches and key campaigns. The candidate must bring strong expertise across video, digital, social, and content to deliver effective full funnel 360 media programs. The role leverages insights and performance data to shape strategy, optimize campaigns, and drive brand growth. Candidates must demonstrate both strategic creativity and analytical rigor in executing the responsibilities of this role.

Key Responsibilities:

Media Strategy & ExecutionManage media investment and campaign planning across a diverse product portfolioDevelop integrated marketing strategies that strengthen brand positioning and advance business growth objectivesLead go-to-market planning and execution for product launches, reveal moments, and priority campaign initiativesDiscover innovative media opportunities and strategic partnerships that expand reach and deepen audience engagementIdentify new channels for growth opportunities to enhance brand visibility and engagementOversee campaign setup, trafficking, pacing, and optimizations to ensure delivery against objectives and budgetsDigital Development,... For full info follow application link. Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled.