Assisted Living Marketer/Home Manager

Assisted Living Marketer/Home Manager Livonia Comfort Care - 1.0 Livonia, MI Job Details Full-time $55,000 - $70,000 a year 7 hours ago Benefits Health savings account Health insurance Dental insurance Flexible spending account Paid time off Vision insurance Flexible schedule Life insurance Qualifications Customer communication Website management Customer relationship building Employee relationship building Administrative experience Decision making Facebook Marketing analytics Paid search marketing Full Job Description Position Summary The Assisted Living Marketer / Home Manager is responsible for leading the daily operations, resident experience, occupancy growth, and community presence of the assisted living home. This position combines relationship-based sales, community outreach, resident/family engagement, and operational oversight to ensure the home provides exceptional care while achieving census and financial goals. The ideal candidate is a compassionate, organized, and results-driven leader who can build strong relationships with families, referral partners, employees, and the surrounding community while maintaining a safe, welcoming, and high-quality living environment for residents. Essential Duties & ResponsibilitiesMarketing & Census Development Develop and execute effective marketing strategies to increase community awareness and occupancy. Build and maintain strong relationships with hospitals, physicians, social workers, discharge planners, senior organizations, and community partners. Conduct tours with prospective residents and families, highlighting the value and services of the community. Manage inquiry calls, follow-ups, leads, and referral relationships to drive move-ins. Maintain accurate records of leads, referrals, tours, and conversion activity. Participate in community events, networking opportunities, and outreach initiatives. Identify opportunities to improve occupancy, reputation, and community visibility. Work closely with leadership on census goals, sales strategies, and occupancy initiatives. Home Management & Operations Oversee daily operations of the assisted living home while ensuring compliance with company policies and regulatory requirements. Create a positive, homelike environment focused on resident dignity, safety, and quality of life. Serve as the primary point of contact for residents, families, employees, and outside partners. Manage resident satisfaction by addressing concerns, resolving issues, and maintaining open communication. Coordinate move-ins, move-outs, room readiness, and resident transitions. Monitor resident needs and coordinate services with care staff. Ensure proper documentation, communication, and follow-through related to resident care. Maintain a clean, organized, and welcoming community environment. Staffing & Team Leadership Provide daily leadership, direction, and support to caregiving and operational team members. Assist with scheduling, staffing coordination, and maintaining appropriate coverage. Promote teamwork, accountability, and a positive workplace culture. Participate in employee onboarding, training, and performance management. Recognize team achievements and identify areas for improvement. Financial & Administrative Responsibilities Assist with achieving budget goals, including census, labor management, and operational expenses. Review occupancy reports, marketing activity, and operational metrics. Support billing, documentation, and administrative processes. Maintain accurate resident records and required documentation. Assist leadership with identifying cost-saving and efficiency opportunities. Resident & Family Relations Develop meaningful relationships with residents and families. Ensure concerns are handled promptly and professionally. Promote resident engagement, activities, and overall satisfaction. Encourage a culture focused on hospitality, compassion, and exceptional service.

Qualifications & Skills Required:

Previous experience in assisted living, senior living, healthcare, hospitality, sales, or management. Strong communication and relationship-building skills. Ability to multitask and manage competing priorities. Strong organizational and problem-solving abilities. Professional, compassionate, and customer-focused approach. Ability to work independently and make sound decisions.

Preferred:

Experience with senior living sales and marketing. Previous management or leadership experience. Knowledge of assisted living regulations and compliance requirements. Experience with census development and referral relationships. Key Performance Expectations Success in this role will be measured by: Occupancy growth and move-in activity Lead follow-up and referral development Resident/family satisfaction Employee engagement and retention Regulatory compliance Operational organization and efficiency Community reputation and relationships Schedule Expectations Full-time position Flexible schedule based on resident and business needs Availability for occasional evenings, weekends, or community events

Pay:

$55,000.00 - $70,000.00 per year

Benefits:

Dental insurance Flexible schedule Flexible spending account Health insurance Health savings account Life insurance Paid time off Vision insurance

Work Location:

In person