Marketing Manager

Reports to: Director of Sales and Marketing About General Filters General Filters, Inc (GFI) manufactures and markets a full line of whole house, residential HVAC indoor air quality products including humidifiers, dehumidifiers, air purifiers, air cleaners and filters under brand names GeneralAire®, Second Wind, HealthyAire® and CGF Products. Our fuel home heating oil filter brands include General, Unifilter®, and Gar-Ber. For more information see our website at: www.generalfilters.com. The Marketing Manager is responsible for delivering on GFI front end and back end marketing execution across the United States. With accountability for all product categories under GFI, and collaboration with Canadian General Filters, this role is key to delivering on omni-channel marketing that drives sustainable growth focusing primarily on the B2B space. We offer a supportive and friendly work environment, stable working hours, and a competitive salary and benefit package that includes insurance, profit sharing, and performance bonus.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Brand Provide creative insight, input, and execution of refreshed brand elements across all internal and external sources Identify and creatively activate brand insights of GFI and our industry to drive connection and adoption up and down the funnel Build creative that drives customer engagement while matching the brand story we are telling the marketplace (i.e. product images, contractor installations, company history, etc.) Website, PR, and Digital Media Represent GFI and the primary point of contact for all website activities which include content management, SEO, blog, PIM (product information management), e-Commerce workflow, and customer engagement Manage and proactively identify external PR / industry organizations that can help amplify our brand and messaging through paid / unpaid collaborations (PR management) Own the strategy and execution of front-end advertising and co-advertising opportunities that are disruptive and connect well to our target audiences (including localization, co-op optimization, and creative execution) Manage marketing investments to drive SEO and AI search placing GFI in a better search position Stay proactive in learning and identifying new marketing approaches and investments to help our organization scale E-Commerce Lead the execution and enhancement of E-Commerce growth across GFI Partner closely with the Director of Sales and Marketing to invest in channels to help us deliver on both E-Commerce and traditional distribution channel growth Identify levers that will help us capitalize on strong E-Commerce growth curve (short-term / long-term) Create guardrails to better manage distribution E-Commerce hubs, direct-to-consumer, and MAP platforms Contractor Deliver critical marketing tools and resources to support the GENERAL contractor program. This includes contractor sales materials, co-branded opportunities (sales literature, digital advertising, vehicle slicks, etc.) Collaborate closely with GFI sales team and key HVAC contractors ensuring that all marketing efforts are tied to industry needs Industry Engagement Identify and establish relationships with key industry influencers that can amplify our brand and engagement Evaluate and prioritize 3rd party services / resources that can help GFI bring added value to our key customer targets

QUALIFICATIONS

Minimum 3-5 years of experience in: Omni-channel marketing with focus on B2B (building materials preferred) E-Commerce delivering results through direct or in-direct retail channels Project Management with quantifiable results (i.e.

Product / Program

execution) Front end marketing execution & performance (i.e.

Developing / Creating

/ Executing Media Activation) Digital optimization (i.e. SEO, asset rationalization, operational integration) Customer facing engagement (i.e. Value-added marketing with direct and indirect customers) Utilization of Microsoft suite, as well as creative management tools Bachelor's Degree in Business Administration

SALARY AND BENEFITS

Salary commensurate with experience and education The position is full-time, salary exempt located onsite in Novi, MI Major Medical, Dental and Vision insurance 401K Retirement Savings Plan with company contribution Company paid Long Term Disability, Life Insurance and AD & D Insurance Paid time off Annual Profit-Sharing contribution

Annual Bonus Pay Annual Performance Review Job Type:

Full-time Pay:

$74,000.00 - $84,000.00 per year

Benefits:

401(k) 401(k) matching Dental insurance Employee discount Health insurance Life insurance Paid time off Retirement plan Vision insurance

Work Location:

In person