Digital Marketing Manager

Description We are looking for a skilled Digital Marketing Manager to join our team on a long-term contract basis in Edina, Minnesota. This role involves overseeing strategic marketing initiatives while managing day-to-day operations, ensuring seamless execution of campaigns and platform transitions. The ideal candidate will bring expertise in marketing automation tools and a data-driven mindset to optimize engagement and system performance.

Responsibilities:

• Lead the migration of marketing assets and data to a new automation platform, ensuring consistent performance throughout the process.
• Develop and execute A/B testing strategies to enhance audience engagement and campaign effectiveness.
• Manage comprehensive analytics, including tracking open rates, deliverability metrics, and other key performance indicators.
• Collaborate with cross-functional teams to support marketing goals and implement technical improvements.
• Monitor and troubleshoot automation workflows, proactively addressing deliverability or logic issues.
• Drive strategic improvements to optimize system health and campaign outcomes.
• Provide hands-on management of tools such as HubSpot, Salesforce Marketing Cloud, and other CRM platforms.
• Ensure data continuity across marketing operations during transitions and upgrades.
• Support the development and execution of email marketing campaigns, aligning with overall business objectives. Requirements
• Extensive experience with marketing automation tools such as HubSpot, Salesforce, or Marketo.
• Proficiency in managing email campaigns, Google Analytics, and CRM platforms.
• Strong analytical skills with the ability to interpret data and apply insights to improve marketing performance.
• Proven ability to adapt quickly to new workflows and tools.
• Solid understanding of email marketing strategies and deliverability best practices.
• Experience in successfully navigating platform migrations is a strong advantage.
• Excellent communication and collaboration skills for cross-functional teamwork.
• Ability to troubleshoot and resolve system issues effectively.

Innovation starts with people.® Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .