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Senior Marketing Manager
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IronPaths Holdings
Minneapolis, MN (In Person)
$84,173 Salary, Full-Time
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Job Description
Senior Marketing Manager IronPaths Holdings Minneapolis, MN Job Details Full-time $76,371.66 - $91,974.48 a year 16 hours ago Benefits Health savings account Health insurance Dental insurance 401(k) Vision insurance Life insurance Qualifications Website management WordPress Bachelor's degree Business Administration Marketing analytics Full Job Description Overview We are seeking a dynamic and strategic Senior Marketing Manager to lead our marketing initiatives and drive brand growth across multiple channels. In this pivotal role, you will develop innovative marketing strategies, oversee campaign execution, and analyze performance metrics to optimize results. Your expertise will help elevate our market presence, engage target audiences, and support business objectives through impactful marketing solutions. This position offers an exciting opportunity to influence brand perception and contribute to the company's overall success in a fast-paced, competitive landscape. Duties Develop comprehensive multichannel marketing strategies that integrate digital marketing, content marketing, social media marketing, and traditional advertising methods to maximize reach and engagement. Lead the planning, execution, and optimization of advertising campaigns across platforms including Google AdWords, Facebook Advertising, print advertising, and other media outlets. Oversee SEO initiatives to improve organic search rankings and increase website traffic using tools like Google Analytics and marketing automation platforms. Manage content creation including copywriting for websites, email marketing campaigns, blogs, and promotional materials to ensure consistent messaging aligned with brand voice. Coordinate product management activities related to marketing campaigns, ensuring alignment with sales objectives and market positioning. Monitor campaign performance metrics regularly; analyze data to identify trends, insights, and areas for improvement using analytics tools. Collaborate with cross-functional teams such as sales, product management, and creative teams to develop integrated marketing plans that support business growth targets. Manage budgets effectively for all marketing activities while ensuring maximum ROI; negotiate with vendors and media outlets as needed. Conduct research on industry trends, competitor activities, and customer preferences to inform strategic decisions. Utilize WordPress and basic HTML skills to update website content; leverage Adobe Creative Suite for visual content development when necessary. Experience Proven experience in digital marketing, performance marketing, B2B marketing, and e-commerce environments with a track record of successful campaign management. Strong knowledge of SEO best practices, social media platforms (including Facebook Advertising), Google Analytics, Google AdWords, and marketing automation tools. Demonstrated ability in copywriting, content creation, and managing multi-channel campaigns across various media formats. Experience with print advertising strategies alongside digital initiatives is preferred. Familiarity with product management processes related to go-to-market strategies and sales enablement is advantageous. Excellent analytical skills with the ability to interpret complex data sets for decision-making purposes. Strong project management skills with the ability to prioritize tasks effectively in a fast-paced environment. Bachelor's degree in Marketing, Business Administration or related field; advanced certifications in digital marketing or analytics are a plus. Join us as a Senior Marketing Manager if you're passionate about crafting compelling campaigns that make an impact! Bring your innovative ideas to life while leading our team toward new heights of success through strategic thinking and creative execution!