Brand Development Manager - Phorm

Position Title:

Brand Development Manager -

Phorm Department:

Sales & Marketing Position reports to: Director of Marketing & Brand Development Primary purpose and function of position: Drive growth of the Phorm Energy and Phorm Protein lines in retail accounts by developing and executing integrated sales, marketing, and space‑management strategies. Partner with cross‑functional teams to translate consumer insights into brand strategy, build go‑to‑market plans, and develop campaigns that increase awareness, trial, repeat purchase, and long‑term loyalty. Oversee retail execution by maintaining proper inventory levels, ensuring merchandising standards, and supporting product sell‑through across all assigned accounts.

Principal Duties and Responsibilities:

Own and evolve the brand strategy for Phorm Energy & Protein, including positioning, messaging architecture, audience segmentation, and brand guidelines. Lead go-to-market planning for new product launches and key initiatives: consumer insight, value proposition, claims support, naming, packaging direction, and launch calendars. Partner with Phorm Energy Representative on creative, social, influencer, PR, and media teams to build integrated campaigns from brief through execution and post-campaign learning. Develop and execute marketing programs to support placements, including merchandising, sales and promotions. Translate consumer, category, and competitive insights into actionable recommendations; monitor trends in energy drinks, protein beverages, wellness, and functional ingredients. Present ideas and information on products to retailers and customers through sampling and education. Manage agency and vendor partners (creative, research, PR, media) including briefing, feedback, timelines, and budgets. Develop chain account relationships and understand their internal structure and decision-making processes to accomplish desired results. Track and report performance using dashboards and post-analyses; identify optimization opportunities across content, messaging, and channel mix. Analyze performance data and consumer insights to identify opportunities to increase sales, execution and provide recommendations to management. Strong project management skills with the ability to prioritize, manage timelines, and drive cross-functional alignment. Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience) preferred. 5+ years of brand marketing/brand management experience, ideally within CPG, beverage, nutrition, supplements, or adjacent wellness categories. Experience working with suppliers and marketing budgets. Strong verbal and written communication skills including effective presentation skills. Strong internal and external customer orientation. Highly organized with ability to manage priorities and coordinate multiple projects simultaneously. Highly self-motivated and the ability to work flexible hours including nights, weekends, and some holidays as needed. Proficient in MS Office including Word, Excel, PowerPoint. Ability to frequently lift, carry, push or pull package product weighing 50 plus pounds and draught product weighing 165 plus pounds. Other duties and responsibilities as assigned

WHY CHOOSE GREY EAGLE DISTRIBUTORS?

We offer... 401(k) retirement savings plan with a percentage company-match contribution Competitive wages Paid holidays Paid time off Medical, dental, vision, life, and accidental insurance Short-term disability Long-term disability Employee assistance plan — for access to counseling, consulting and other community resources Wellness program Subject to eligibility, terms, and conditions Who we are: Grey Eagle Distributors is the largest Anheuser-Busch beer distributor in Missouri and one of the largest in the Midwest. Our team is dedicated to delivering the best in class service and the highest quality products to our customers. We take pride having a special presence in the community through our involvement with many charitable organizations in the St. Louis area. We offer many opportunities to learn and grow your career. Come work for a company that the Business Journal named "Best place to work!"