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Marketing Manager
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OakBase Collective
Kansas City, MO (In Person)
$61,362 Salary, Full-Time
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Job Description
Marketing Manager OakBase Collective Kansas City, MO Job Details Full-time $55,674.54 - $67,048.91 a year 1 hour ago Benefits Health savings account Health insurance Dental insurance 401(k) Qualifications Website management Teamwork Data-driven problem-solving Facebook Marketing analytics Paid search marketing Full Job Description Overview We are seeking an energetic and strategic Marketing Manager to lead our dynamic marketing team and drive impactful campaigns across digital platforms. In this role, you will develop innovative marketing strategies, oversee content creation, and optimize our online presence to reach target audiences effectively. Your expertise in digital marketing tools and analytics will be essential to elevate brand awareness, increase engagement, and support business growth. Join us if you're passionate about crafting compelling marketing initiatives that make a real difference! Responsibilities Develop and execute comprehensive marketing strategies aligned with company goals, focusing on digital channels such as social media, email marketing, SEM (Search Engine Marketing), and content marketing. Manage and optimize campaigns using SEO tools, Google Ads, Facebook Advertising, and marketing automation platforms to maximize ROI. Oversee content creation across various platforms, including website content management systems like WordPress and content development for blogs, social media, and email campaigns. Conduct keyword research and utilize SEO best practices to improve organic search rankings and visibility. Analyze campaign performance using Google Analytics, SQL data queries, and other analytics tools to refine strategies and improve conversion rates. Coordinate with graphic designers to produce engaging visual content using Adobe Creative Suite (Photoshop, Illustrator) for digital ads, social media posts, and website assets. Lead efforts in conversion optimization by testing landing pages, A/B testing ad creatives, and implementing performance marketing tactics to boost sales or lead generation. Collaborate with cross-functional teams on B2B marketing initiatives, e-commerce strategies, and content management system updates to ensure brand consistency and campaign effectiveness. Qualifications Proven experience in digital marketing roles with a strong understanding of