Product Marketing Manager

Working closely with Product Management teams, Inside Sales and others, the Product Marketing Manager (PMM) will lead in the development of DMP's product marketing efforts, including descriptive content development, prioritized features and benefits, and overall market positioning identification. The PMM will also develop and execute go-to-market strategies, plans and multi-channel communications targeting dealers and end users.

Qualifications:

Bachelor's degree in a Business, Marketing or Communications related field or equivalent experience. At least 5 years B2B marketing experience, preferably in technology. Proficiency with Microsoft Suite. Have a good work attitude and work cooperatively with others in the department and company. Detailed and accurate with strong organizational skills. Extremely strong written and oral communication skills. Expertise in Marketing discipline(s). Ability to set and meet deadlines. Ability to keep information in confidence.

Typical Duties and Responsibilities:

Serve as the Primary point of contact for Product Managers in the development of new products, features and updates. Manage all product-related documentation, including user guides, product category brochures, spec sheets, etc. Work with Product Management throughout product life cycles. Provide Product Management with ideas on new features/products, based on sales feedback and competitive data. Develop Go-to-Market strategies and plans for each new product launch/major enhancement/feature, including the development of the Sales Coach process. Develop campaigns to promote DMP product offerings among dealers. Identify synergies in products in order to create effective communications and promote DMP solutions. Create case studies and whitepapers related to Product Marketing efforts. Develop leadership skills for self and direct reports. Observes and adheres to DMP Data Classification Standard. Contributes to team effort by performing other duties as assigned. Job duties are subject to change as directed by management. Takes care of the customer, fast! EOE/Disabled/Vet Onsite medical clinic for employee, spouse and family members, 18 and under, living at home; Medical, Dental, 401k, Life Insurance, Shot and Long Term Disability, paid vacation/holidays) plus some not so usual (free security system, free UPS shipping), so you don't have worry about self or family