Marketing Director

Marketing Director Midway Auto and

RV - 3.0

Billings, MT Job Details Full-time $62,000 - $83,000 a year 5 hours ago Benefits Health insurance Dental insurance 401(k) Vision insurance 401(k) matching Employee discount Life insurance Qualifications Website management SQL Key Performance Indicators Facebook Marketing analytics Paid search marketing Data analysis software Full Job Description Job Summary We are seeking a dynamic and strategic Marketing Director to lead our marketing initiatives and drive brand growth across multiple channels. In this pivotal role, you will develop comprehensive marketing strategies, oversee digital campaigns, and manage cross-functional teams to ensure alignment with our business objectives. Your expertise will help elevate our brand presence, optimize marketing performance, and foster meaningful engagement with our target audiences. This is an exciting opportunity for a passionate marketing leader to shape the future of our organization's market presence and achieve impactful results. Responsibilities Develop and execute innovative marketing strategies that align with company goals, focusing on digital marketing, content creation, and brand positioning. Lead the planning and implementation of integrated campaigns across social media platforms, email marketing, SEM (Search Engine Marketing), and paid advertising channels such as Google Ads and Facebook Advertising. Utilize SEO tools, keyword research, and analytics to enhance organic search visibility and improve website traffic through content optimization and technical SEO practices. Oversee content management systems like WordPress and ensure consistent brand messaging across all digital platforms. Manage performance marketing efforts by analyzing campaign data using Google Analytics, SQL queries, and other analytics tools to optimize ROI. Collaborate with creative teams to produce compelling graphic design materials using Adobe Creative Suite and Adobe Photoshop that support campaign objectives. Drive conversion optimization initiatives by testing landing pages, improving user experience through HTML, CSS, JavaScript enhancements, and refining call-to-action strategies. Implement marketing automation tools to streamline campaigns, nurture leads, and improve customer engagement in B2B or e-commerce environments. Monitor industry trends in digital marketing, SEM, social media management, and e-commerce to keep strategies innovative and competitive. Skills Extensive experience with SEO tools, keyword research techniques, and content management systems such as WordPress. Proven ability in social media marketing across platforms like Facebook, Instagram, LinkedIn, and Twitter; skilled in Facebook Advertising campaigns. Strong proficiency in Google Ads (AdWords), Google Analytics, SEM strategies, and performance marketing analytics. Technical expertise in HTML, CSS, JavaScript for website optimization; familiarity with SQL for data analysis is a plus. Creative skills in graphic design using Adobe Photoshop and Adobe Creative Suite; adept at content creation including copywriting for diverse audiences. Knowledge of marketing automation platforms to enhance email marketing efforts and lead nurturing processes. Ability to analyze campaign performance metrics to inform decision-making; experience with analytics tools is essential. Excellent communication skills with a talent for leading cross-functional teams and managing multiple projects simultaneously. Deep understanding of digital marketing landscapes including B2C marketing strategies. Join us as a Marketing Director if you're ready to lead innovative campaigns that make an impact! Bring your strategic mindset, technical expertise, and creative flair to help shape our brand's future while enjoying a collaborative environment dedicated to growth and success.

Pay:

$62,000.00 - $83,000.00 per year

Benefits:

401(k) 401(k) matching Dental insurance Employee discount Health insurance Life insurance Vision insurance

Work Location:

In person