Email Marketing Manager

We are seeking a Freelance Email Marketing Manager to support our marketing team on a part-time basis. This role will focus on managing, executing, and optimizing email campaigns that engage customers, drive conversions, and strengthen brand presence across digital channels.

The ideal candidate combines strategic thinking with hands-on execution skills, has experience with email marketing platforms, and understands how to craft campaigns that resonate with target audiences.

Key ResponsibilitiesPlan, build, and execute email marketing campaigns for promotional, lifecycle, and transactional messagingManage email calendar and campaign schedules, coordinating with marketing, creative, and product teamsSegment audiences and ensure targeted, personalized messagingMonitor campaign performance and analyze key metrics (open rates, click-through rates, conversions)Optimize campaigns through A/B testing and data-driven insightsEnsure brand consistency, messaging quality, and regulatory compliance (CAN-SPAM, GDPR)Collaborate with designers and copywriters to create compelling email content and visualsMaintain email lists and CRM integrations to support clean, accurate, and effective communications