Job Description
UNC Pembroke Athletics is seeking a creative, energetic, and detail-oriented Director of Fan Engagement to lead the development and execution of marketing, promotional, and fan experience initiatives for the department. This position is responsible for enhancing the visibility and brand of UNC Pembroke Athletics through innovative content creation, strategic marketing campaigns, game-day entertainment, and community engagement efforts. The Director of Fan Engagement will play a key role in growing attendance, increasing student and community involvement, strengthening digital engagement, and creating a first-class fan experience for all athletic events.
Essential Duties & Responsibilities:
Develop and execute comprehensive marketing and promotional campaigns for athletic events and departmental initiatives. Create and maintain detailed content calendars aligned with athletic schedules, promotional priorities, sponsorship obligations, and special events. Produce engaging digital content for social media platforms, including graphics, photography, video, and short-form storytelling content. Assist in the planning and execution of game-day entertainment, including theme nights, contests, student engagement initiatives, promotions, and in-game presentation elements. Design and distribute promotional materials such as posters, flyers, schedules, and digital advertisements. Capture in-game and behind-the-scenes content to support storytelling, brand awareness, and fan engagement efforts. Build relationships with student organizations, campus departments, alumni, and community partners to increase attendance and strengthen campus involvement. Monitor and analyze attendance trends, campaign effectiveness, and social media analytics, providing recommendations for continued growth and improvement. Coordinate sponsorship and partnership activation efforts to ensure fulfillment of contractual obligations across marketing and game-day initiatives. Assist with the management and execution of all home athletic events, including conference championships and NCAA postseason events hosted by the department. Collaborate with coaches, student-athletes, and external operations staff to elevate the overall brand and visibility of the athletic department. Perform additional duties as assigned by the External Operations team. Work Environment This position requires frequent evening and weekend work in support of athletic competitions, campus events, and postseason championships. The Director of Fan Engagement should be prepared to work in both office and event environments, including indoor and outdoor venues. Qualifications Bachelor's Degree posted prior to start date Experience in athletics marketing, fan engagement, social media management, or event operations preferred. Strong understanding of social media platforms, content strategy, and digital engagement trends. Experience with graphic design, photography, and video production is preferred. Excellent oral and written communication, organizational, and interpersonal skills. Valid driver's license Able to lift and move objects Ability to work nights, weekends, and holidays as required by athletic events. Ability to work effectively in a fast-paced, team-oriented environment. Background Check Preferred Skills Knowledge of collegiate athletics and game-day operations. Experience with Adobe Creative Suite, video editing software, and social media analytics platforms. Strong creative storytelling abilities and attention to detail. Ability to manage multiple projects and deadlines simultaneously.
