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Law Firm Marketing Director

Job

GPAC

Winston-Salem, NC (In Person)

Full-Time

Posted 1 week ago (Updated 6 days ago) • Actively hiring

Expires 6/19/2026

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Job Description

Actively interviewing - APPLY NOW!! Law Firm Marketing Director (MUST HAVE Law Frim exp.)
Location:
Winston-Salem ,
NC Schedule:
Full-Time (37.5 hours/week) | Hybrid (minimum 2 days/week in office) We are seeking a Law Firm Marketing Director to join our growing firm in either our Winston-Salem or Raleigh office. This role is ideal for a proactive, detail-oriented marketing professional who thrives in a professional services environment and enjoys working closely with leadership to drive visibility, growth, and brand strategy. The Market Director will play a key role in shaping and executing firm-wide marketing and business development initiatives while partnering directly with attorneys and firm leadership. Qualifications Minimum 3 years of experience in a similar marketing role Prior experience in a professional services environment strongly preferred Self-motivated, resourceful, organized, and deadline-driven Ability to work both independently and collaboratively Strong written communication, project management, and strategic planning skills Key Responsibilities Create and post firm news, events, and announcements on LinkedIn (10-15 posts/month) Manage firm news and updates on the Firm website Coordinate media placements for major announcements (Triad Business Journal, Triangle Business Journal) Assist with marketing strategy for potential clients and referral sources (including CPA firms) Lead and facilitate monthly Marketing Committee meetings Meet regularly with attorneys to develop and support individual marketing and business development plans Facilitate preparation and oversight of the annual Marketing Budget Manage website edits, updates, SEO initiatives , and Google Business Listings Create pitch materials for prospective clients Design visual exhibits as needed for trials Coordinate firm holiday cards , client gifts, and branded communications Manage submissions to attorney rating agencies (Chambers, Best Lawyers, Super Lawyers, Legal Elite, etc.) Identify opportunities for attorneys to publish legal articles and coordinate placements Evaluate and coordinate sponsorship opportunities Create advertisements, signage, and media for sponsorships, speaking engagements, and firm initiatives Coordinate production of branded materials and swag Support Managing Partners and the Marketing Committee with related projects as needed Compensation & Benefits Salary commensurate with experience Generous benefits package Hybrid work flexibility

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